IAB in the News
IABNZ Council Member of the Month - Becky Saunders
Wed, 15 Nov 2017
Each month the IABNZ profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile Becky Saunders, Digital Advertising Innovation Manager at Fairfax and Chair of the Programmatic Council.
Name: Becky Saunders
IABNZ Council: Programmatic Council
Involved in the IABNZ Council since: 2014. Two years on the IABNZ board and now on the Programmatic Council since September.
Day job + company: Digital Advertising Innovation Manager at Fairfax Media
I joined the Council because: I’m passionate about the benefits programmatic technology can offer customers but understand that it can be a highly confusing topic at times so I’m excited to take an active role in ensuring there is clear understanding in market that helps advertisers feel confident in this space.
Recent key projects the Council has accomplished: As a newly formed council we are just at the beginning of our work. The council is filled with highly experienced programmatic minds and it’s been really refreshing to see how aligned we all are on the key areas of focus.
Upcoming projects the Council is currently working on: The council is working to produce support materials and resource packs for the local market aimed at helping educate and empower marketers on a variety of programmatic topics so they can get the best out of their programmatic activity. Watch this space…
How many years have you worked in digital? Some might say too long…8+years.
What excites me about digital? Digital is constantly changing and evolving – things never stand still so when you work in digital you’re forced to continually learn and stay on the cutting edge of new technologies.
What's on your recommend reading list? (Blogs/books) My list would be too long to include – suffice to say that I think you need to read from a large variety of sources to get a well-rounded view of what’s going on in the advertising and tech industries.
What is one piece of advice you would give to your younger self, embarking on a career in digital?
Be bold and be curious! Don’t be afraid of asking infinite questions, invest time to really learn how technology you’re using works and learn how to analyse and evaluate results – but most importantly don’t forget to challenge things along the way!
If I wasn’t working in digital, I would be: Travelling the world...and probably running a digital business of some sort as I did it!