IAB New Zealand: Ecommerce Whitepaper 2022
Fri, 28 Jan 2022
The Digital Effectiveness Council strives to empower IAB New Zealand members to navigate the increasing complexity of the digital advertising environment and ecosystem.
With that in mind, we couldn't be more proud of our team and the first of our new series of whitepapers in 2022; ECommerce is a current topic that we believe we can assist with impartial digital expertise and simplify it for our members.
We have offered a balance between a thorough overview whilst helping provide actionable insights for planning omnichannel, ecommerce and m-commerce strategies.
If you're not already a member of the IAB New Zealand, please contact:
Gill Stewart, IAB New Zealand CEO
m. (021) 278 9199