IAB Press Release

H1/Q2 2020 Digital Advertising Revenue Report

Tue, 18 Aug 2020

18 August 2020 

The IAB New Zealand released its latest 2020 Digital Advertising Revenue Report today. The report provides snapshots of H1 2020 and Q2 2020, along with trends, to provide a contextual overview of the New Zealand digital advertising market.

The report reflects an element of revenue reported post Level 4 COVID-19 lockdown (as of Wednesday 25 March, 11.59pm) in Q1, along with the entire Level 4 Covid-19 lockdown in Q2 2020. The full extent of the lockdown is therefore reflected across H1 2020, however the most significant impact is reflected separately in Q2 2020.

H1 2020 reached $586.4 million with year on year growth of -2.0%. and Q2 2020 reached $276.0 million with year-on-year growth of -9.8%.

Channel growth was led by Social, which experienced considerable year-on-year growth of 14.2% in H1 2020 and 11.0% in Q2 2020.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter. The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising.


For further information contact Gill Stewart, CEO, IABNZ

[email protected]  (021) 278 9199

To view the full report please login to your IABNZ account. 

To become a member and view the report please contact our Membership Services Executive, Beth at [email protected]