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Blis launches Audience Explorer in New Zealand

Wed, 02 Mar 2022

First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.

Auckland, 1 March 2022

Blis, the leading privacy-first, location-powered programmatic advertising partner, yesterday announces the launch of its new product suite into New Zealand, enabling brands and agencies to target their customers in the post-cookie world and drive key outcomes.

Audience Explorer was first launched in 2021 in the wake of impending privacy changes by the major tech companies and is available across the UK, US, Australia, the Netherlands, Italy and now New Zealand, with more global markets to come.

Audience Explorer is a visual, real-world planning tool that combines precise location data with hundreds of rich and anonymised third-party signals, ranging from lifestyle characteristics and affinities to browsing and shopping habits, giving brands and media agencies the most holistic view of their customers. Using Audience Explorer, brands can now discover richer audience insights, ready for activation at scale.

“With market challenges around reach, relevance and measurement set to continue, there is no better time for brands to look to partners who can still deliver the audiences they would otherwise miss”, said Emma-Jayne Owens, Managing Director APAC at Blis. “We are delighted to bring Audience Explorer to New Zealand, enabling privacy-first audience insights and campaign scale without the reliance on personal data.”

As the industry pivots away from targeting based on IDs and personal data, brands need to find new ways to drive key business outcomes through personalised and high-performing digital advertising. To address this, Audience Explorer combines data from Blis’ global panel of 370 million opted-in consumers with precise location data and anonymized rich third-party signals. Based on a deep consumer understanding, brands can serve up relevant ads to customers by understanding consumers’ needs, lifestyles, spending habits, competitor landscape and interests based on privacy-first, anonymized data – what we call Dynamic Audience Targeting.

This new Dynamic Audience Targeting enables Blis to continue delivering highly accurate, targeted campaigns for some of New Zealand’s biggest brands without reliance on personal data. Programmatic traders at agencies and brands can also activate these audiences via our self-serve platform or work with Blis on a managed service basis.

About Blis

Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising.

Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and understand audiences better than anyone else. Using a huge opted-in global planning and measurement panel and taking an aggregated and anonymous approach to audience targeting, Blis reaches precise audiences at scale without reliance on personal data.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches over a billion mobile devices a year.

To learn more, visit blis.com.