IAB in the News

ASA releases 2016 and 2015 Media Turnover

Tue, 02 May 2017

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.572 billion dollars for the 12 months ended 31 December 2016. The 2015 total was also confirmed at 2.570 billion dollars.

The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.
In March 2016, the Advertising Standards Authority (ASA) announced it would not be releasing an annual breakdown of actual revenue by media sector and a total advertising turnover number. Following agreement within the sector about a change in the reporting format, the numbers are now available.

The advertising industry annual turnover statistics are made available through the Advertising Standards Authority.

The members of the ASA are:

Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), Cinema, Community Newspapers, New Zealand Marketing Association (Inc), New Zealand Post, Outdoor Media Association of New Zealand, Sky Network Television, Radio Broadcasters’ Association (Inc) and ThinkTV.

For 2015 and 2016 graphs of the ad-spend breakdown please visit

For media comment on the data contained in the tables please contact the media sectors that contributed the information.