IAB in the News
OPINION: Decarbonisation in the media industry
Tue, 20 Sep 2022
Authors: Anudeep Pedditi and Vinay Shriyan
An introduction to decarbonisation and its significance in global warming, how digital advertising can be deceptively carbon-intensive and quick wins in reducing your digital campaign’s carbon footprint.
- In this article, we'll explore:
- What is decarbonisation and why is it important?
- Are you contributing to CO2 emissions?
- How does this translate in the digital ad space?
- How to reduce your carbon footprint
- How are other industries contributing?
If you're not already a member of the IAB New Zealand, please contact:
Gill Stewart, IAB New Zealand CEO
m. (021) 278 9199