IAB in the News

OPINION: Decarbonisation in the media industry

Tue, 20 Sep 2022

Authors: Anudeep Pedditi and Vinay Shriyan

An introduction to decarbonisation and its significance in global warming, how digital advertising can be deceptively carbon-intensive and quick wins in reducing your digital campaign’s carbon footprint.

  • In this article, we'll explore:
  1. What is decarbonisation and why is it important?
  2. Are you contributing to CO2 emissions?
  3. How does this translate in the digital ad space?
  4. How to reduce your carbon footprint
  5. How are other industries contributing?

If you're an IAB New Zealand Member, you can read the full article here.

If you're not already a member of the IAB New Zealand, please contact:

Gill Stewart, IAB New Zealand CEO

e. [email protected]

m. (021) 278 9199