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2020 IAB New Zealand Digital Advertising Awards Winners Announced

Mon, 16 Nov 2020

Friday 13 November 2020  

2020 IAB New Zealand Digital Advertising Awards Winners Announced

The 2020 IAB New Zealand Digital Advertising Awards winners were announced at an event held at The Wharf in Auckland last night.  

The evening brought together over 250 people to recognise and celebrate excellence in digital media and advertising.  

 ‘This is a record year for the IAB New Zealand Digital Advertising Awards. Entries were well up on last year; a panel of almost 80 leading industry expert judges selected 35 winners from entries across 35 Awards in five categories, and 82 finalists. The record number of entries, highlighting the best of our sector through 2019 and first quarter 2020, and high calibre of judges reflects the increasing level of engagement in the Awards and IAB New Zealand’. Gill Stewart, CEO, IAB New Zealand. 

IAB New Zealand acknowledges and thanks the Award sponsors for their generous support: Facebook, Google, LUMO Digital, Magnite, MediaWorks, Nielsen, Trade Me and TVNZ. 

IAB New Zealand is delighted to announce and congratulate the following winners in each of the five categories: Sales and Ad-Operations, Channel Excellence, Campaign Effectiveness, Data and Effectiveness and Grand Awards. 

  1. SALES AND AD-OPERATIONS AWARDS

 

2020 AUDIO SALES EXCELLENCE

MONIQUE PIERCE

‘PUSH THE BOAT OUT’ - COASTGUARD NZ 

MEDIAWORKS

 

2020 DISPLAY SALES EXCELLENCE

METSERVICE INTEGRATED CAMPAIGN FOR MERIDIAN AND OMD

MEL GRAHAM 

 

2020 NATIVE SALES EXCELLENCE

LLOYD AICKIN

NZME.

 

2020 SEARCH SALES EXCELLENCE

GLOBAL BEST PRACTICE SEARCH WITH HARMONEY TRANSFORMS ITS BUSINESS

MARK JACKSON 

 

2020 VIDEO SALES EXCELLENCE

JAMES ROGAL

100 WAYS WITH COLORADO - HOLDEN 

MEDIAWORKS 

 

2020 JUNIOR AD-OPERATIONS EXCELLENCE

ANA MAYKOT

DIGITAL AGENCY PROJECT MANAGER 

MEDIAWORKS 

 

2020 SENIOR AD-OPERATIONS EXCELLENCE

KAITLIN MOELLER

ADVERTISING MANAGER 

THIS SIDE UP - SENIOR AD OPS MASTER CLASS

 

2020 DIGITAL EXCELLENCE (INDIVIDUAL)

SIMON LAIRD

GOOGLE

 

2020 DIGITAL EXCELLENCE (TEAM)

MEDIAWORKS DIGITAL SALES TEAM  

STEPHEN OLD, MATT FUSSELL AND TEAM

MEDIAWORKS 

 

  1. CHANNEL EXCELLENCE AWARDS

 

2020 BEST USE OF AUDIO

HEWLETT PACKARD - BUSINESS CLASS

NZME. AND DRUM  

 

2020 BEST USE OF DISPLAY

COINCIDENTALLY CONVENIENT  

CHORUS 

FCB NEW ZEALAND

NZME. AND TRADE ME

 

2020 BEST USE OF DIGITAL OUT OF HOME

OUTDOOR ADVERTISING FOR THE DIGITAL AGE

RICHARD POOK, DENTSU

BRAM STEVENS, DENTSU 

 

2020 BEST USE OF MOBILE   

DOWN TO FORNICATE

FCB NEW ZEALAND

NEW ZEALAND AIDS FOUNDATION

 

2020 BEST USE OF NATIVE

CHORUS - PROJECT CONNECT

NZME.

FCB NEW ZEALAND  

 

2020 BEST USE OF SOCIAL

NZTA - WAKA KOTAHI - THE UNSAID

OMD/FUSE NEW ZEALAND 

CLEMENGER BBDO

ANNALECT NEW ZEALAND 

 

2020 BEST USE OF SPONSORSHIP

NEWSHUB RUGBY WORLD CUP EDITORIAL COVERAGE SPONSORSHIP - SUZUKI

KATE GRAHAM

MEDIAWORKS

 

2020 BEST USE OF VIDEO

SKINNY UNLIMITED

PHD NEW ZEALAND

SKINNY MOBILE

TVNZ

 

  1. CAMPAIGN EFFECTIVENESS AWARDS

 

2020 BEST BRAND CAMPAIGN

TAKING SMALL STEPS

AIA NEW ZEALAND AND TOGETHER

BULLFROG

ANTHEM

 

2020 BEST CAMPAIGN ON A BUDGET 

FINDING THE PERFECT MATCH

TOGETHER

FIRST GAS

 

2020 BEST CHARITY CAMPAIGN 

DOWN TO FORNICATE

FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

 

2020 BEST USE OF INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN

GOOD MORNING WORLD

SPECIAL GROUP NEW ZEALAND

SPECIAL GROUP AUSTRALIA

TOURISM NEW ZEALAND

 

2020 BEST USE OF MULTI-CHANNEL INTEGRATION CAMPAIGN

BAT FOR YOUR CAP

PHD NEW ZEALAND

ANZ

 

2020 BEST PERFORMANCE CAMPAIGN

COINCIDENTALLY CONVENIENT  

CHORUS 

FCB NEW ZEALAND

NZME. AND TRADE ME

 

  1. DATA AND EFFECTIVENESS AWARDS

 

2020 BEST USE OF DATA - CAMPAIGN TARGETING 

TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL

KIWIBANK LIMITED 

EQUIFAX NZ 

OMD 

 

2020 BEST USE OF DATA - CAMPAIGN MEASUREMENT AND OPTIMISATION 

THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS

OMG NEW ZEALAND

 

2020 BEST USE OF PROGRAMMATIC

INSURING TOWER’S PROGRAMMATIC SUCCESS 

MBM

TOWER INSURANCE NZ

 

2020 BEST USE OF SEM AND/OR SEO

LETTING YOUR FINGERS DO THE TALKING 

NICK SADLER, PHD NEW ZEALAND 

GENESIS

 

2020 BEST USE OF TECHNOLOGY

TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL 

KIWIBANK LIMITED

EQUIFAX NZ

OMD

 

  1. GRAND AWARDS

 

2020 DIGITAL PRODUCT OF THE YEAR 

SUPERCHARGING TVNZ ON DEMAND

BEN FISHER
EMILY HUNT

SALLY FALCONER

 

2020 DIGITAL START-UP OF THE YEAR 

REWARDHUB

MICHAEL FUYALA

REWARDHUB 

 

2020 COUNCIL MEMBER OF THE YEAR

NIKHIL ELAYAT

STANLEY ST.

 

2020 EMERGING TALENT

DIELLE RODRIGUES

MBM

 

2020 SERVICE TO THE INDUSTRY 

JAMES BUTCHER

GM - DIGITAL MEDIA

FCB NEW ZEALAND 

 

2020 AGENCY OF THE YEAR

MBM: DIGITALLY DELIVERING OUR MOST SUCCESSFUL YEAR YET

MBM

 

2020 BEST IN SHOW

DOWN TO FORNICATE

FCB NEW ZEALAND

NEW ZEALAND AIDS FOUNDATION

 

For further information contact:

 

Gill Stewart, CEO, IAB New Zealand 

E:   [email protected]

M: 021 278 9199


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