Newsletter & social

2019 IAB New Zealand Digital Advertising Awards Finalists Announced!

Mon, 29 Jul 2019

The IAB New Zealand is delighted to announce the finalists of the 2019 IAB New Zealand Digital Advertising Awards.

This is a record year for the IAB New Zealand Digital Advertising Awards, with the number of categories increased from 17 to 23 and the number of entries more than doubled on last year. We are pleased to announce 59 finalists.

Winners in the Sales Excellence and Ad-Op’s categories will be considered for the Grand Prix Award. The Grand Prix winner will win a trip to Advertising Week APAC (Sydney, 2020), a prize worth almost $6,000 (includes airfare, accommodation, entry ticket and daily allowance).

IAB New Zealand CEO Gill Stewart said, ‘we are delighted with the number of entries this year which have doubled on last year, and we are particularly pleased with the level of support from agencies. We would like to extend our thanks to the panel of judges, which has increased from 11 to almost 50 this year, each of whom have generously provided their time. Thanks also to our sponsors, without whom these awards would not be possible. We are looking forward to celebrating the best talent in the industry at the Awards’.

The winners will be announced at the 2019 IAB New Zealand Digital Advertising Awards event on Thursday 29 August at The Auckland Museum.


Display Sales Excellence Award

Direct Digital Sales Team, MediaWorks

Scroll Media (New Zealand)

Mobile Sales Excellence Award

James Cartwright, Big Mobile

Natasha Judson, Exponential

Search Sales Excellence Award

No Finalist

Video Sales Excellence Award

Laura Craig, MediaWorks

Matt Fussell, MediaWorks

Natasha Judson, Exponential

Junior Ad-Ops Person of the Year

Anjali Bhardwaj, Verizon Media

Garima Bajaj, Stuff

Maria Chan, Mi9 NZ
Tianze Yu, Big Mobile

Senior Ad-Ops Person of the Year

Jono Zhang, MediaWorks

Mel Evans, NZME



Best Use of Audio Award, sponsored by MediaWorks

Southern Cross Health Society, NZME

Spark - Project Laya, Digital Commons

Best Use of Mobile Award, sponsored by Stuff

Kauri Dieback, FCB

McDonalds - Best Month Ever! November Calendar, OMD New Zealand

Take a picture, learn a language, PHD Media

Best Use of Native Award, sponsored by Verizon Media

Deadpool NZ Style, TVNZ, 20th Century Fox, Mediacom

Southern Cross Health Society, NZME

The Little Christmas Nudge, FCB

Best Use of Social Award, sponsored by Facebook

Ethique #GiveUpTheBottle, MBM

Frucor: V - Black from the Dead, OMD New Zealand
Somersby - Turning a traditional summer drink into a winter favourite… and growing sales by 12%!,  Socialites

Best Use of Video Award, sponsored by Taboola

Oat the Goat, TVNZ, Ministry of Education, FCB

The Warehouse - Kiwi Scrabble, OMD New Zealand

Who's on tonight?, MBM

Best Use of Multi-Channel Integration Award

Frucor: V Sugarfree - Restart Your Smarts, OMD New Zealand

Switch Stop, FCB

The Little Christmas Nudge, FCB



Best Use of Data: Audience Modelling Award, sponsored by Trade Me
Air New Zealand: Your Perfect Island, Air New Zealand

Auckland Transport - Who’s Gonna Drive You Home, OMD New Zealand

Switch Stop, FCB

Best Use of Data: Measurement Solution Award, sponsored by Nielsen

Making Search More Profitable, PHD Media

Spending $38 less to make $5,500 every day, PHD Media

Switch Stop, FCB

Best Use of Programmatic Award, sponsored by The Trade Desk

Flexigroup, MBM

Latitude Financial Services (GEM) - The Betterers, OMD New Zealand

Practise What You Programmatic, Acquire Online NZ

Best Use of Search Engine Marketing and/or Search Engine Optimisation Award, sponsored by Google

Creating a competitive advantage leveraging AI & Google Ads Smart Bidding Strategies, Harmoney, First Digital

MyTax - Breaking records and becoming the industry #1 in 2018, Uprise Digital
STEDI, This Side Up



Digital Product of the Year Award

ACast Podcasting, Digital Commons
Driving online conversion on a pay for performance basis, S.L.I.C.E Digital

Digital Start-up of the Year Award

OneRoof - disrupting the traditional property model in NZ, NZME

Scroll Media, Scroll Media (New Zealand)

Emerging Talent Award, sponsored by Marsden Inch

Campbell Jarvis, MBM

Chloe Masters, Stuff

George Coslett, Mindshare World

Jack Manning, Acquire Online

Council Member of the Year Award

Michael Buhagiar, Big Mobile

Roger Shakes, Media Tech Partners

Sarah Kavanagh, Sense Data

Stephen Old, MediaWorks

Service to the Industry Award

Alysha Delany, MBM

Andy Wylie, NZME

Agency of the Year Award, sponsored by Google


OMD New Zealand

This Side Up

Alex Radford, Partner, Future State Consulting, D3

Anne Chen, GM Digital & New Ventures, Bauer Media Group

Anthony Ord, Programmatic Media Director, Acquire Online

Andy Wylie, Head of Data and Analytics, NZME

Barry Williamson, Media Recruitment Consultant, Marsden Inch Recruitment

Caroline Rainsford, Country Director, New Zealand, Google

Charlotte Startin, Senior Digital Campaign Specialist, NZME

Craig Delany, General Manager Interactive, MetService

Dylan Robinson, Australia and New Zealand Country Manager, Taboola

Emily Isle, Head of Digital Media, MBM

Gai Le Roy, CEO, IAB Australia

Gavin Male, Founder and Managing Director, S.L.I.C.E Digital

Gill Stewart, CEO, IAB New Zealand

Ivan Fuyala, Head of Audience, Trade Me

James Diamond, Managing Director, Australia & New Zealand, Integral Ad Science

John Buckley, Market Development Media Manager, Air New Zealand

John Schofield, Managing Partner, Tilt Digital

Josh Borthwick, Commercial Director - Direct & Agency, Stuff

Laura Maxwell, Chief Digital Officer, NZME

Louis Niven, GM Online, TVNZ

Lucy Moon, Digital Performance Analyst, Vodafone

Michael Buhagiar, Country Sales Director, Big Mobile

Michael Fuyala, Founder, Rewardhub & Linkshop

Michael Te Young, Founder, FutureYou

Mitch Waters, SVP - Southeast Asia, Australia & New Zealand, The Trade Desk

Nick Boulstridge, Head of Digital and Media Effectiveness, Kiwibank

Nick Whitehead, Senior Manager, Nielsen

Parris Downey, Former GM, Yango NZ

Paul Webster, Managing Director, New Zealand, 90 Seconds

Peter Henning, Principle Consultant, Traffic Software

Rhys Heron, Managing Director, Mi9 NZ

Richard Thompson, Partner, Future State Consulting, D3

Roger Shakes, Founding Partner, Media Tech Partners

Russell Charman, Head of Digital Commerce, Noel Leeming & Torpedo 7, The Warehouse Group

Ryan Mudie, Digital Sales Manager, Bauer Media Group NZ

Sarah Kavanagh, Founder & Managing Director, Sense Data NZ

Sarah Walden, Digital Brand Specialist, BurgerFuel

Simon Billings, Digital Marketing Manager, Farmers Trading Company

Stephen Old, Digital Commercial Manager, MediaWorks NZ

Steven Brown, SEO Lead, Vodafone

Susan Carlton, Marketing Manager, Google

Tony Boyte, Director, Media, New Zealand, Nielsen

Yael Milbank, General Manager, NZ, Telaria



For further information contact:

Gill Stewart, CEO, IABNZ

E:   [email protected]

M: 021 278 9199