It has been five years since the first Programmatic DOOH impression was served in New Zealand - a milestone that marked the start of an exciting new era for outdoor advertising. Since then the number...
Your Guide to Advertising in Gaming Starts Here.Today, 84% of U.S. internet users aged 16 - 64 identify as gamers. Among Gen Z and Gen Alpha, that number jumps to 90 -95% underscoring gaming’s...
Thanks to our colleagues at IAB US we can share a new guide exploring why audio investment lags behind consumption and how the industry can address it.
To help you keep up to speed with AI and the steady stream of new tools, the IAB New Zealand Emerging Technology Council has created a new resource - the 'AI Tools' Report'. This report will be...
Being a member of IAB New Zealand provides you, and your organisation with a range of exclusive member benefits. Here are our top tips on how you can make the most of your IAB New Zealand membership...
Two new launches from IAB Tech Lab focus on AI web and programmatic. The LLM Content Ingest API Initiative aims to support publisher monetisation and brand controls in an AI-driven consumer web,...
The 'AI & The Future of Marketing' event gathered the brightest AI minds in the digital advertising industry to discuss how AI tools can enhance digital marketing strategies and accelerate business...
Google’s flagship event, Google I/O brought together developers from around the world for a first look at its latest developments. It made close to 100 announcements, and to help you navigate them...
Retail Media is transforming marketing in powerful new ways - how brands connect with consumers is evolving, driven by new technology, shifting customer expectations, and the increasing power of...
Digital video is not just growing - it’s dominating. According to the newly released 2025 IAB U.S. Digital Video Ad Spend & Strategy Report, digital video is set to capture nearly 60% of all U.S....
Aotearoa’s search landscape is evolving and a new Kiwi Search Habits Survey indicates that some Kiwis may be adopting generative AI and voice faster than expected.
The digital landscape in New Zealand is shifting rapidly, with AI innovation accelerating at an unprecedented pace. At the same time, privacy regulations are being evaluated. The upcoming Privacy...
