---
title: MeasureUp 2025 Event Wrap
description: Retail Media advertising is transforming how brands connect, convert, and grow. In August 2025 IAB New Zealand brought together 12 top international and local speakers for a powerhouse half-day conference, and here is the event wrap.
---

[News & Resources ](https://www.iab.org.nz/news-resources)

# [MeasureUp 2025 Event Wrap](https://www.iab.org.nz/news-resources/measureup-2025-event-wrap)

 Written by [IAB NZ Data, Privacy & Measurement Council](https://www.iab.org.nz/news-resources/author/iab-nz-data-privacy-measurement-council) | Oct 9, 2025 8:12:27 AM

MeasureUp, IAB's largest marketing measurement conference returned to New Zealand for its second year to celebrate what it takes to create a culture of measurement and effectiveness. The sold out event included spicy panels 🌶️ hot takes, industry experts and mic drop moments 🎤 Thank you to the IAB New Zealand Data, Privacy & Measurement Council for creating this event, and to its Measurement Working Group for developing this post-event resource.

 

MeasureUp 2025 featured 16 industry experts including keynote speakers Avik Dalal, Marketing Science Partner Meta, James Haydon Data & Measurement Lead Google and Georgia Tyndale, Strategic Partnerships Lead ANZ. Plus a dynamic line up of panel speakers included Jono Allen Group Head of Strategy, OMD, **Rachel Bayfield **Chief Technology & Innovation Officer, PHD Media, Lewis Billinghurst Head of Digital Customer Experience, Mitre 10, Simon Bird Partner Strategy & Measurement, Lassoo, Tom Braybrook Managing Director, Choreograph, Carol Brown, Country Manager, Databricks, Penelope Brown Managing Director - Media, Together, Emily Isle Chief Digital Officer, MBM,Mike Parsons Data & AI Tribe Lead and Analytics Chapter Area Lead Air New Zealand, Mark Wolfenden eCommerce Director Woolworths NZ, Agata Ziemianska Head of Activation, IPG Mediabrands - plus expert moderation from Travena Adenbrooke Marketing Transformation and GenAI Lead Spark NZ | Vice Chair IAB NZ Data, Privacy & Measurement Council and Q Naim Chair IAB NZ Data, Privacy & Measurement Council, Founder Team Circle.

 

A big thank you to our sponsors Google and Meta. 

 

Check out the event video below and see if you can spot yourself in the [event photo gallery](https://photos.app.goo.gl/jUnyYVYnxjuHeKq39)

 

If you couldn't attend on the day, there are a few ways you can get up to speed on the event's key topics. Download MeasureUp 2025: 5 Key Things You Need to Know developed by the IAB New Zealand Data, Privacy & Measurement Council's Measurement Working Group.

<https://www.iab.org.nz/hs/cta/wi/redirect?encryptedPayload=AVxigLKg42iYvvL2lE0yfwif5CftTXaLvusghdjzGYu2YpxJS3P%2FJLOClOPao10vtndCdE3PZYQ1AnNPrUUpqC7I%2BtQr8NWHdEp%2Bc%2FDu%2FFi9gc%2BErQMhd4lBEKTj5%2ByvfY7N5TCh%2FGhHGY9QYwYcpMChpwvGTbkBi540OFphL%2Fjk7M1ZoLwZH%2BtLEwlywi4HKyNDDmKsGzD%2F1cdIXcimjoUUlHWjiijh3KtoMVDKF3YSZ6YZJFMHMX3WfWYtOTi2oaVl3A%3D%3D&webInteractiveContentId=244615980525&portalId=45228924>

Meta's keynote presentation Unlocking Insights with Data Clean Rooms is available to download below. 

<https://www.iab.org.nz/hs/cta/wi/redirect?encryptedPayload=AVxigLJEvcbbHd5P%2FB5WR6r%2F043Kr78dsCcABghKsacL6s76CDUlqi8lWaOic%2FoRr7d1eapoyUMqMjY6OkE7a6zPKkcvXjD8n%2BL8sjFnE6pQSrvx1CIsu0IGTsmDzsjj7qwj8%2FWr0CwsvByrS3aHhWFfdNAGVODNRdHkk%2FUc7hI%2FJ%2Fc%2BRH7c8cXEzTcVYaAwtMpjeEK7d%2BRzF0J4DYVt2E2TB%2BiJPZQgbQ8VntMH8dJc9rxZYxlC6DgFzmP3c8AzDyc%3D&webInteractiveContentId=240749940157&portalId=45228924>

 

🎧 Listen to some of the highlights in the IAB NZ Insights Podcast thanks to the power of Google NotebookLM and AI. 

 

 

🎬 Check out the event video below.

 

 

 

Thank you to all our speakers for their time and expertise. Until next year 🎉

 

 

 

 

[View full post](https://www.iab.org.nz/news-resources/measureup-2025-event-wrap)

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