---
title: A Screens-first Approach - 2022 Whitepaper
description: This comprehensive white paper provides insight on the state of video in New Zealand ‘A Screens-first approach’ explores the rise in digital video and its seamless integration into linear consumption habits.
---

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# [A Screens-first Approach - 2022 Whitepaper](https://www.iab.org.nz/news-resources/iab-new-zealand-video-whitepaper-2022-a-screens-first-approach)

 Written by [Admin](https://www.iab.org.nz/news-resources/author/admin) | Jul 31, 2022 2:55:00 AM

**The Digital Effectiveness Council continues its Whitepaper series helping IAB New Zealand members navigate the increasing complexity of the digital advertising environment and ecosystem. **

 

This comprehensive white paper provides insight into the state of video in New Zealand ‘A Screens-first approach’ explores the rise in digital video and its seamless integration into linear consumption habits. It explores the different types of video, shining a spotlight on both advanced and emerging opportunities. 

 

[If you’re an IAB New Zealand Member, you can download the ](https://www.iab.org.nz/member-only-resources/iab-new-zealand-video-whitepaper-2022-a-screens-first-approach-0)whitepaper[ here.](https://www.iab.org.nz/member-only-resources/iab-new-zealand-video-whitepaper-2022-a-screens-first-approach-0)

 

For further information or to become an IAB New Zealand Member, please get in touch.

 

 

[Contact Us](https://www.iab.org.nz/contact-us)

[View full post](https://www.iab.org.nz/news-resources/iab-new-zealand-video-whitepaper-2022-a-screens-first-approach)

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