---
title: "Beyond the Shelf: The Future of Retail Media Event Wrap Up"
description: "Beyond the Shelf: The Future of Retail Media"
---

[News & Resources ](https://www.iab.org.nz/news-resources)

# [Beyond the Shelf: The Future of Retail Media Event Wrap Up](https://www.iab.org.nz/news-resources/beyond-the-shelf-the-future-of-retail-media-event)

 Written by [IAB NZ Digital Effectiveness Council](https://www.iab.org.nz/news-resources/author/iab-nz-digital-effectiveness-council) | Jul 31, 2024 9:40:17 AM

Local and international retail media experts shared their insights with IAB New Zealand Members, and the digital advertising community at our sold-out event, 'Beyond the Shelf: The Future of Retail Media', created by our Digital Effectiveness Council's Retail & eCommerce Working Group. 

 

 

 

 

 

 

 

 

 

 

[View full post](https://www.iab.org.nz/news-resources/beyond-the-shelf-the-future-of-retail-media-event)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "IAB NZ Digital Effectiveness Council"
  },
  "dateModified" : "2024-12-12T03:34:33.900Z",
  "datePublished" : "2024-07-31T09:40:17Z",
  "headline" : "Beyond the Shelf: The Future of Retail Media Event Wrap Up",
  "image" : {
    "@type" : "ImageObject",
    "height" : 3024,
    "url" : "https://45228924.fs1.hubspotusercontent-na1.net/hubfs/45228924/1.jpg",
    "width" : 4032
  },
  "mainEntityOfPage" : "https://www.iab.org.nz/news-resources/beyond-the-shelf-the-future-of-retail-media-event",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://45228924.fs1.hubspotusercontent-na1.net/hubfs/45228924/Images/Logos/IAB%2BLogo%2BAqua%2BWhite.png",
      "width" : 119.21824
    },
    "name" : "News & Resources"
  }
}
```