---
title: 5 Key Themes Defining DOOH in 2024
description: Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and high-level strategic planning sessions. To help New Zealand brands, marketers, media agencies, cr
---

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# [5 Key Themes Defining DOOH in 2024](https://www.iab.org.nz/news-resources/5-key-themes-defining-pdooh-in-2024)

 Written by [Admin](https://www.iab.org.nz/news-resources/author/admin) | May 19, 2024 9:50:00 PM

Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and high-level strategic planning sessions. To help New Zealand brands, marketers, media agencies, creative agencies, DSPs and media owners innovate and succeed, the team has distilled the content down to 5 key themes that define pDOOH for the local market in 2024:

1. Education 
2. Creative Innovation
3. Collaboration 
4. Data and Measurement
5. Cost Efficiency

 

[IAB New Zealand Members can read the full article here.](https://www.iab.org.nz/member-only-resources/opinion-5-key-themes-defining-pdooh)

 

For further information or to become an IAB New Zealand Member, please get in touch.

 

[Contact Us](https://www.iab.org.nz/contact-us)

 

 

 

[View full post](https://www.iab.org.nz/news-resources/5-key-themes-defining-pdooh-in-2024)

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