---
title: 2021 Evolution of Audio Survey Results
description: New Zealand's audio space is rapidly evolving as digital continues to dramatically change our consumer behaviour.   Audio remains one of the most effective tools on the media plan, however, these audiences have become more fragmented and harder to reach than ever before.  We examined the emerging t
---

[News & Resources ](https://www.iab.org.nz/news-resources)

# [2021 Evolution of Audio Survey Results](https://www.iab.org.nz/news-resources/2021-the-evolution-of-audio-survey)

 Written by [IAB NZ Digital Effectiveness Council](https://www.iab.org.nz/news-resources/author/iab-nz-digital-effectiveness-council) | Jul 7, 2024 9:14:53 PM

New Zealand's audio space is rapidly evolving as digital continues to dramatically change our consumer behaviour. Audio remains one of the most effective tools in the media plan, however, these audiences have become more fragmented and harder to reach than ever before. Our Audio Working Group examined the emerging trends and their implications for the development of digital audio and continued growth in this market.

 

[If you’re an IAB New Zealand Member, you can view the results of the survey here.](https://www.iab.org.nz/member-only-resources/2021-the-evolution-of-audio-survey-results)

 

For further information or to become an IAB New Zealand Member, please get in touch.

 

 

[Contact Us](https://www.iab.org.nz/contact-us)

[View full post](https://www.iab.org.nz/news-resources/2021-the-evolution-of-audio-survey)

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