The Nielsen CompanyCompany Profile:
Which include Media Audience Measurement, Advertising Spend, Social Media, Retail Measurement and Custom Nielsen is a leading global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics and industry expertise about what consumers watch (including consumer interaction with television, online and mobile, and readership of newspapers and magazines) and what consumers buy on a global and local basis. Nielsen is present in 100 countries around the world, and after nearly a century, we’re more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.