LENS Technology and AnalyticsCompany Profile:
LENS specialises in developing and implementing real-time audience measurement solutions for Digital Out-of-Home owners and operators, anywhere in the world. The purpose-built platform combines site-based high-resolution cameras, specialised number plate recognition software and a unique dashboard to deliver accurate high-quality audience data in real-time. Key outputs include cumulative audience reach, site visitor frequency, unique reach with options for vehicular data and pedestrian metrics. The LENS platform is the first of its kind, designed specifically for the DOOH industry.