---
title: "Kargo: Spotlight Ignites Engagement"
description: Westpac had a story to tell about its newest product features, the challenge was making sure the right people heard it. By pairing Kargo's Spotlight post-content ads with the full-screen Venti format, the campaign reached consumers at moments of peak attention, driving strong results across both brand awareness and performance. Read on to see how it all came together. 
---

[Members' Hub ](https://www.iab.org.nz/members-hub)

# [Kargo: Spotlight Ignites Engagement](https://www.iab.org.nz/members-hub/spotlight-ignites-engagement)

 Written by [IAB New Zealand](https://www.iab.org.nz/members-hub/author/iab-new-zealand) | May 5, 2026 1:06:54 AM

Westpac had a story to tell about its newest product features, the challenge was making sure the right people heard it. By pairing Kargo's Spotlight post-content ads with the full-screen Venti format, the campaign reached consumers at moments of peak attention, driving strong results across both brand awareness and performance. Read on to see how it all came together. 

 

 

<https://www.iab.org.nz/hs/cta/wi/redirect?encryptedPayload=AVxigLKfiwY6KzTWbo%2FSmfx%2F48N5%2FHSJAiwZzOoUYWJ6BDugGGV3oFcucJ2gRwrbTcpxAJZPOUhtsyryUURt7To5ZAypmhic6MZMV2jY9m6MWwzBAhBf0I%2BPyCsaIOzoKEVWT5Rkgde9pR9%2FVoBpoxSUcMSz5VHe164XURM9ezlpILEgnxWVsWEQoN%2BY4WqCuoswwjUI4yWkgLyQjxymxa6DPqGBZ662iN8DA9JVM9J9WjHnvFvEfzF%2BptyKDrcJbQ1jB%2F%2FyJaHdCNw6qyfv3n46gaRmgKQ%3D&webInteractiveContentId=329492335088&portalId=45228924>

[View full post](https://www.iab.org.nz/members-hub/spotlight-ignites-engagement)

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