Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Josephine Driscoll, Client Partner at DoubleVerify.
Please give us some historical background about DoubleVerify as a company.
DoubleVerify (DV) is the world's leading independent media effectiveness platform. We help advertisers and agencies make better decisions about their digital investment, reducing waste, ensuring ads are viewable and brand-suitable, and using AI to optimise performance across programmatic, social, and streaming TV.
We've been setting the standard for media quality since 2008, consistently first-to-market with solutions that the industry now considers essential. Today, we measure 9.5 trillion media transactions annually across 110 countries for over 2,500 brands, giving us the scale and data depth to deliver precision that others can't match.
We're already active in New Zealand, working with advertisers and agencies across the market, supported by our ANZ team in Sydney. Joining IAB New Zealand reflects our commitment to investing in this market and contributing to the local industry.
DV is 100% independent and does not buy or sell media.
Do you have a hero product or service that you're most proud of?
In today’s attention economy, what matters isn’t just how many people you reach, but how many are truly paying attention. We are especially proud of ‘DV Authentic Attention®.
It analyses over 50 data points at the impression level in real time to provide a unified measure of your ad's performance.
One of the great things about DV Authentic Attention is that it can provide feedback on performance across different areas, the Open Web, Snap, and TikTok today, with additional platform coverage launching soon, and social is where it becomes a real game-changer.
Brands are able to measure and understand creative performance on social at a granular level, not just whether an ad was served, but whether it cut through.
When you pair that with DV Scibids AI™, you can then optimise towards attention automatically - shifting spend to the impressions most likely to deliver high attention, in real time.
Attention on social is the next frontier for advertisers and DV measures it at scale, delivering the insights needed to optimise performance.
Tell us a bit about your company's mission and vision:
DV's mission is to make digital advertising work better for everyone by giving advertisers the independent data and tools they need to invest with confidence.
We believe brands deserve full transparency into where their ads run, how they perform, and what they actually deliver. That's why everything we do sits across three areas: verifying media quality across open web and closed platforms like social and streaming TV, using AI to actively optimise campaign performance in real time, and proving real business outcomes.
As the digital landscape gets more complex, the need for a trusted, independent partner only grows. That's the role we play for advertisers and agencies here in New Zealand and globally.
If you could invite three people, dead or alive, to dinner who would they be?
Serena Williams, Cleopatra, Oscar Wilde
What's the best piece of advice you've ever received, or like to share with others?
Don’t try to be impressive - be useful. The best advice I’ve learned is to really listen to your clients instead of trying to force a solution. Not every product fits every problem- and that’s okay. The goal is to understand what they actually need and find where you can genuinely add value.
To find out more about DoubleVerify and what their team is up to check out their website here