Find out how Conserving Beauty is growing its global reach with TikTok.
Australian skincare brand Conserving Beauty is making waves with its innovative, sustainable products and TikTok has become a key platform in telling their story. In just under two years, they’ve built a loyal audience by pairing educational, relatable content with strategic paid campaigns.
By tapping into trending sounds, using auto-captions for accessibility, and showing behind-the-scenes brand moments, Conserving Beauty created a consistent and authentic TikTok presence that resonates. Their content features real team members, product benefits, and lifestyle trends, all while staying true to their mission to eliminate single-use plastics in beauty.
The results speak for themselves: 5,000+ monthly organic web visits, 1.1M+ likes, and a 910% uplift in product sales during a December 2023 paid campaign. It’s clear TikTok has become more than a social channel... it’s a growth engine.
👉 Explore the full case study here.