---
title: "TikTok Conserving Beauty: Turning Likes into Sales"
description: Conserving Beauty Grows Global Reach with TikTok Strategy
---

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# [TikTok Conserving Beauty: Turning Likes into Sales](https://www.iab.org.nz/members-hub/conserving-beauty-turning-likes-into-sales)

 Written by [Admin](https://www.iab.org.nz/members-hub/author/admin) | Jul 3, 2025 8:28:59 AM

**Find out how Conserving Beauty is growing its global reach with TikTok.**

Australian skincare brand *Conserving Beauty* is making waves with its innovative, sustainable products and TikTok has become a key platform in telling their story. In just under two years, they’ve built a loyal audience by pairing educational, relatable content with strategic paid campaigns.

 

By tapping into trending sounds, using auto-captions for accessibility, and showing behind-the-scenes brand moments, Conserving Beauty created a consistent and authentic TikTok presence that resonates. Their content features real team members, product benefits, and lifestyle trends, all while staying true to their mission to eliminate single-use plastics in beauty.

 

The results speak for themselves: **5,000+ monthly organic web visits**, **1.1M+ likes**, and a **910% uplift in product sales** during a December 2023 paid campaign. It’s clear TikTok has become more than a social channel... it’s a growth engine.

 

👉 Explore the full case study [here.](https://ads.tiktok.com/business/en-AU/inspiration/conserving-beauty)

[View full post](https://www.iab.org.nz/members-hub/conserving-beauty-turning-likes-into-sales)

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