IAB Events

Professor Byron Sharp | Webinar | 28 October 2020

Thu, 01 Oct 2020

Date: Wednesday 28 October, 2020

Time: 12pm NZST 

FREE to IAB New Zealand Members*

NZD$95 + GST Per Ticket

*Conditions Apply: 2 free tickets per Member (paying members only).

Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute - the world’s largest centre for research into marketing.

Delivered for the first time to New Zealand audiences, Professor Byron Sharp, Director of the world-famous Ehrenberg-Bass Institute and author of international bestseller 'How Brands Grow' will show you how old marketing theory can harm productivity, and can even destroy brands. He will present the evidence (decades of evidence) that reveals why growth depends on penetration, and demonstrate why improving mental and physical availability for the masses leads to brand growth.