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IAB Events

IABNZ presents...Digital Overview - Auckland

Wed, 05 Jul 2017

Join us on 11 September in Auckland to hear from Nick Whitehead who will present an update on the latest Digital Consumer data from Nielsen.

Following Nick's presentation you will hear from Georgia McGillivray, CEO of the Social Club on the topic of 'Engaging Generation Social'.

Have you heard the term ‘Social Mixed Media’? – It consists of all previous media rolled into one, mixed in new and increasingly amazing ways.

While the big screen might still be in the living room, under the surface social media is the domain of the young, the digital native, who drives change. They consume on demand and opt in and out as they like – and the older and affluent are the followers. By many accounts ‘Generation Social’ is the single largest consumer group on the planet and they carry tremendous influence on the purchase behaviour of others.

This is the new reality of advertising. In this presentation we will examine how to move advertising forward to engage, impact and give generation social a reason to be receptive and opt in. The focus will be on engaging formats that deliver high impact experiences like branded entertainment, opt-in channels and utility for the consumers.

About Georgia McGillivray, CEO of the Social Club - Georgia formed the Social Club in 2015 with Justin Clark to connect brands & influencers for easy, authentic social media collaborations the Social Club now has over 2,500 influencers and 300 brands on its platform.

Details

When: 11 September 2017
Where: 69 St Georges Bay Road, Parnell, AUCKLAND
Starts: 3:30pm | Finishes: 5:30pm with networking drinks to follow.

This Digital Overview Event is proudly sponsored by ad:tech New Zealand