IAB Events

IABNZ Mobile Advertising Council - Tracking, Measurement and Attribution Event - Thursday 20th February 2020

Wed, 18 Dec 2019

Following the successful IABNZ Mobile Advertising Council event in November last year, Mobile Advertising Council Chair, Michael Buhagiar will present the key findings from the latest comprehensive IABNZ Mobile Advertising Council Survey conducted in October 2019, at an event on Thursday 20 February 2020.

The presentation of these survey results will be followed by a panel of industry-leading experts discussing the current situation and challenges facing Mobile Tracking, Measurement and Attribution:

Toni Truslove - Digital, Data and Customer Revenue Strategist

Former Global GM of Digital at Fonterra and Global Head of Acquisition for the Financial Times.

Toni is a  highly creative, commercial marketer who uses data and digital technology to transform customer experiences - designing products, partnerships, and campaigns that deliver revenue growth on a global scale. 

Charlotte Bell - Head of Agency Markets, NZME

Charlotte Bell is NZME’s head of agency markets (Auckland, Wellington, and Australia) and is responsible for NZME’s agency team, agency revenue and relationships with over 10 years in digital marketing experience.

Charlotte was previously head of digital – commercial, in charge of digital revenue and product strategy for NZME where her remit extended across NZME’s diverse media, NZME’s digital services team, iHeartRadio revenue, and NZME’s Vision commercial team. 

James Butcher - GM - Digital Media, FCB

James works as General Manager, Digital Media at FCB New Zealand; he is an experienced Digital Media Leader, providing direction across user experience, digital media strategy, data and tech innovation and trading excellence. James’ passion and experience enables him to architect digital solutions with a unique understanding of business, marketing and technical dependencies alongside a laser-like focus on business outcomes.

James' career to date has seen him lead digital sales roles for Microsoft Advertising in the UK, before he was responsible for significant revenue growth as Country Manager for Pandora Internet Radio before transitioning to FCB NZ.

James Hayes - Mobile UX Lead - AU/NZ, Google

James Hayes is the UX & CRO lead for Google AU/NZ's Large Customer Sales team. Intending to maximise client media advertising ROI, James provides bespoke consultations to Google's largest AU/NZ clients in CRO and UX best practices. Previously, he was the Mobile UX Lead for SMB APAC, working closely with advertisers across China, India, Japan, and SEA to enable greater mobile site performance.

Before focusing on UX & Mobile optimisation, James was an Analytical Lead for Google AUNZ's largest Banking and Government clients. In this role, he trained clients on digital measurement practices, designed attribution measurement models, and delivered data-driven insights.

Katy McNally - Client Services Manager, Integral Ad Science

Katy Mcnally is a Client Service Manager and mobile subject matter expert at Integral Ad Science ANZ. She is based in Sydney and in her current role, works closely with her clients to maximise measurement and media buying efficiencies across all channels, with a particular focus on mobile.

Katy is passionate about mobile adtech and has a deep understanding of the evolution of mobile measurement. She has assisted in IAS Open Measurement SDK Certifications as well as working with key publishers and vendors in both the Australian and New Zealand market to increase mobile measurement capabilities.

Register now for the event on Thursday 20th February 2020 (7:30-9:15am) to understand more about the challenges facing Mobile Tracking, Measurement and Attribution. Please note the location determines limited spaces available.

To download a copy of the presentation click here


NZME Central, 2 Graham Street, Auckland CBD, Auckland, 1010


Thursday 20th February 2020.


7.30-8am: Registration and Breakfast

8-9.15am: Panel Event

Open to

Free for IABNZ Members and Invited Guests

This event is proudly sponsored by NZME

If you would like to attend this event, but you are not an IABNZ member, please contact [email protected] for further information