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IAB Training

Digital Media Fundamentals Training - Auckland

Mon, 05 Feb 2018

Digital Media/Advertising Fundamentals

This is a 2-day course that is designed to help those new to digital publishing, gain an understanding of the different formats, the creative, buying methods, metrics, ad-serving and tracking and the opportunities offered by digital media and advertising.

Who should attend

Publishers - those new to digital media/advertising
Business owners, managers, advertising and marketing professionals to get an understanding of the fundamentals of digital media/advertising
Traditional Marketers
Marketer’s responsible for advertising and media strategy/tactics

What you’ll learn

Fundamentals in Digital 

Why Digital? An overview of opportunities

The industry: An overview – history, components and stakeholders in New Zealand

New marketing models: changing purchase funnel and consumer behaviour

Basics in Ad-formats and creative – selecting the right one for your objective

Buying methods and media math (including Programmatic)

Targeting and data

Measure success; Campaign tracking and optimization
Fraud and compliance

Strategic approach to fulfil your organisations goals

Digital Objectives and KPI’s

Audiences

Research, Insights and Ideas

Tactics

Best practice in key areas

Social Media – background, principles and best practice

Search – SEM and SEO

Display Ad’s and Targeting

Measurement and Optimisation
What you’ll be able to take away

Confidence in the digital space to ensure you can have informed conversations
Select and implement a digital media strategy that will work for your organisation

Apply best practices across social media, search and display

Expert Trainer

Gavin Male - Gavin is an experienced digital professional with over 15 years of online marketing experience in the UK, Europe, the US and Australasia. Twice short-listed as Digital Entrepreneur of the Year (2013, 2014) in the UK. Now a New Zealand resident he runs S.L.I.C.E Digital and Broadband Compare and in his spare time tutors for the Marketing Association’s ‘Certificate in Digital Marketing Course’ Affiliate Marketing module and facilitates the IABNZ Digital Media Sales Training Course.

Cost

$650 + GST (For IABNZ Members)
$750 + GST (For Non-Members)

For Non-Members wishing to register please email admin@iab.org.nz with your attendee numbers and we will send you an invoice. Payment is required before the course commences.

Duration

2-day

When

30 April/1 May, 2018

Location

The Marketing Association Premises, 69 St Georges Bay Road, Parnell, Auckland

 

Cancellation Policy
Purchases of IABNZ training courses are final and non-refundable. Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest and details of the new attendee are supplied to IABNZ 24hr prior to the course and include full name, job title, company name and email address. Should you not be able to attend or send a substitute, you may be able to transfer your reservation for another IABNZ course depending on availability and providing you contact us 2 weeks prior to the start of the course. IABNZ reserves the right to postpone the course due to insufficient numbers.