IAB Training

Digital Media Fundamentals Training - Auckland

Mon, 05 Feb 2018

Digital Media/Advertising Fundamentals

This is a 2-day course that is designed to help those new to digital publishing, gain an understanding of the different formats, the creative, buying methods, metrics, ad-serving and tracking and the opportunities offered by digital media and advertising.

Who should attend

Publishers - those new to digital media/advertising
Business owners, managers, advertising and marketing professionals to get an understanding of the fundamentals of digital media/advertising
Traditional Marketers
Marketer’s responsible for advertising and media strategy/tactics

What you’ll learn

Fundamentals in Digital 

Why Digital? An overview of opportunities

The industry: An overview – history, components and stakeholders in New Zealand

New marketing models: changing purchase funnel and consumer behaviour

Basics in Ad-formats and creative – selecting the right one for your objective

Buying methods and media math (including Programmatic)

Targeting and data

Measure success; Campaign tracking and optimization
Fraud and compliance

Strategic approach to fulfil your organisations goals

Digital Objectives and KPI’s


Research, Insights and Ideas


Best practice in key areas

Social Media – background, principles and best practice

Search – SEM and SEO

Display Ad’s and Targeting

Measurement and Optimisation
What you’ll be able to take away

Confidence in the digital space to ensure you can have informed conversations
Select and implement a digital media strategy that will work for your organisation

Apply best practices across social media, search and display

Expert Trainer

Michael Te Young - Michael has been working in the digital industry since 1998 when he decided to leave his job and start an internet travel company. Since then he has held senior digital roles in product development, advertising sales, technology, business development and strategy. Prior to becoming a consultant in 2014 , he spent 7 years at OMD (part of the Omnicom group) as a Digital Media Business Director. Michael is also the founder of the Future You Digital Academy a training programme designed to teach specific skills which are much needed in the Digital Media & Advertising industry.


$650 + GST (For IABNZ Members)
$750 + GST (For Non-Members)

For Non-Members wishing to register please email with your attendee numbers and we will send you an invoice. Payment is required before the course commences.




25 /26 June 2018


The Marketing Association Premises, 69 St Georges Bay Road, Parnell, Auckland


Cancellation Policy
Purchases of IABNZ training courses are final and non-refundable. Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest and details of the new attendee are supplied to IABNZ 24hr prior to the course and include full name, job title, company name and email address. Should you not be able to attend or send a substitute, you may be able to transfer your reservation for another IABNZ course depending on availability and providing you contact us 2 weeks prior to the start of the course. IABNZ reserves the right to postpone the course due to insufficient numbers.