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IAB Training

Ad Ops Training

Thu, 08 Jun 2017

This 1-day prep course will provide detailed review of the major content areas outlined in the Digital Ad Operations Certification Exam Blueprint. Learn about digital ad ops workflow, and how ad campaigns are managed from the point-of-view of media agencies/buyers, publishers and third-party providers. Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.

Who should attend

This course is designed for digital ad operations professionals who are preparing to sit for the IAB exam or have at least one year digital ad operations work experience. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns. This course is not designed to be an entry-level ad ops course; some experience is required.

What you'll learn

The course will provide detailed review of the major content areas outlined in the Exam Blueprint. Designed specifically to mirror the content on the exam, this course will deepen your working knowledge of digital ad operations and will help you determine which areas to focus on in your independent studies.

Course Content

Campaign Goals Optimization tactics Products & Packaging
Campaign Launch Campaign reporting Documenting workarounds
Checking inventory availability Investigating discrepancies Feature sunset strategies
Conversion Tags Campaign wrap-up reports Perform diagnostics
Entering Order Details Campaign analytics Client management
Creative Strategy Security checks Client communications
Performing Asset Intake Fraudulent activity Conduct post-mortems
Vendor Q&A Checks Emerging technologies Network architecture
Media plan reviews Feasibility evaluations 3rd Party inventory
Pre-launch testing Beta testing Packaging & order systems
Developing campaign workflow Product definition Technical integrations
Competitive separation New business development Fiscal justifications
Campaign performance Success metrics Partner certifications
Troubleshooting Pricing structure Publisher certifications

Expert Trainers

Peter Henning - With a Masters Degree in Information Systems Peter should also hold a Masters in Online Ad Operations (if there was such a qualification). Having recently departed Mediaworks after 7 years at the helm of the Online Ad-Ops team there is not a lot that Peter doesn’t know about the technical side of our industry. In volunteer work Peter is the lead trainer for IABNZ’s Ad-Operations Course and a member of the IABNZ Standards and Guidelines Council.

Cost
$400 + GST (For IABNZ Members)
$500 + GST (For Non-Members)

For Non-Members wishing to register please email admin@iab.org.nz with your attendee numbers and we will send you an invoice. Payment is required before the course commences.

Duration
1-day

When
18 September 2017

Location
The Marketing Association Premises, 69 St Georges Bay Road, Parnell, Auckland

 

Cancellation Policy
Purchases of IAB training courses are final and non-refundable. Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest and details of the new attendee are supplied to IABNZ 24hr prior to the course and include full name, job title, company name and email address. Should you not be able to attend or send a substitute, you may be able to transfer your reservation for another IAB course depending on availability and providing you contact us 2 weeks prior to the start of the course. IABNZ reserves the right to postpone the course due to insufficient numbers.