---
title: "GAME ON: Unlocking the Power of Gaming"
description: This session will inspire you to start thinking about gaming within the channel mix, and showcase the scale of the opportunity, and the ways to engage with the audience.  You’ll hear about Global Gaming Trends, the evolution and diversity across Gaming audiences and Gaming and Creativity.
---

[Events ](https://www.iab.org.nz/all-events)

# [GAME ON: Unlocking the Power of Gaming](https://www.iab.org.nz/all-events/unlocking-the-power-of-gaming)

 Written by [Admin](https://www.iab.org.nz/all-events/author/admin) | Jul 3, 2024 9:00:31 PM

This session will inspire you to start thinking about gaming within the channel mix, and showcase the scale of the opportunity, and the ways to engage with the audience.

You’ll hear about Global Gaming Trends, the evolution and diversity across Gaming audiences and Gaming and Creativity. 

 

**Introduction:**

Jane Ormsby I Managing Director, Scroll Media

 

**Keynotes:**

Vasudev Kittur I Group Manager Sales ANZ, inMobi

Yun Yip I Chief Commercial Officer, iion

 

**Panel Host:**

Lisa Ison I Head of Digital Revenue, MediaWorks

 

**Panellists:**

Jake Calder I Head of Performance and Technology, OMD & Dynamo

Jane Ormsby I Managing Director I Scroll Media

Louisa Rodani I Interactive Media/Gaming Industry Lead, New Zealand Trade and Enterprise

Vasudev Kittur I Group Manager, Sales ANZ I inMobi

Yun Yip I Chief Commercial Officer I iion

 

[View full post](https://www.iab.org.nz/all-events/unlocking-the-power-of-gaming)

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