MeasureUp, IAB Australia's largest measurement and marketing conference is back in NZ for its second year, brought to you by IAB New Zealand – register to secure your spot today.
Success in today’s marketing landscape requires more than data - it demands a measurement mindset. MeasureUp 2025 is IAB New Zealand’s flagship half-day marketing, measurement conference dedicated to helping brands develop a culture of measurement that drives smarter decisions, and fuels business growth. Hosted by the IAB New Zealand Data, Privacy & Measurement Council and building on the success of the regions premier IAB event, MeasureUp 2025 brings together global and local experts across data, technology, media, and AI.
Event Details
Date: Thursday 18 September 2025
Time: 1pm - 5:30pm including networking.
Venue: The Maritime Room, Princes Wharf, Auckland CBD
Light refreshments will be served, followed by networking drinks and nibbles.
Thank you to our sponsors Google and Meta
AGENDA
| Time | Session | Speakers |
| 13:00 | Registrations | |
| 13:10 | Welcome | Angelina Farry, CEO IAB New Zealand |
| 13:20 | Measurement Muscle for Fit Brands | Georgia Tyndale, Strategic Partnerships Lead ANZ, Tracksuit |
| 13:45 | Building a Culture of Measurement |
Moderator: Qassem Naim, Founder Team Circle, Chair IAB New Zealand Data, Privacy & Measurement Council Carol Brown, Country Manager, Databricks Penelope Brown, Managing Director - Media, Together Mike Parsons, Data & AI Tribe Lead and Analytics Chapter Area Lead Mark Wolfenden, eCommerce Director Woolworths, NZ |
| 14:20 | Audience Discussion |
|
| 14:25 | Unlocking Insights with Data Clean Rooms |
Avik Dalal, Marketing Science Partner Meta ANZ Panel Guests: Emily Isle, Chief Digital Officer MBM Jono Allen, Group Head of Strategy, OMD |
| 15:00 | Networking Afternoon Tea Break | 15 minutes |
| 15:15 | A Fresh Approach to Modern Measurement |
James Haydon, Data & Measurement Lead ANZ, Google Panel Guest:Tom Braybrook, Managing Director, Choreograph |
| 15:45 | Marketing Measurement 'Hot Takes' |
Moderator: Travena Addenbrooke, Marketing Transformation & GenAI Lead, Spark NZ, Vice Chair IAB New Zealand Data, Privacy & Measurement Council Rachel Bayfield, Chief Technology & Innovation Officer, PHD Simon Bird, Partner Strategy & Measurement, Lassoo Agata Ziemianska, Head of Activation, IPG Mediabrands Lewis Billinghurst, Head of Digital Customer Experience, Mitre 10 |
| 16:15 | Audience Discussion | |
| 16:25 | Closing Remarks |
Qassem Naim, Founder Team Circle, Chair IAB New Zealand Data, Privacy & Measurement Council Travena Addenbrooke, Marketing Transformation & GenAI Lead, Spark NZ, Vice Chair IAB New Zealand Data, Privacy & Measurement Council |
| 16:30 | Networking | |
| 17:30 | Event Concludes |