MeasureUp, IAB Australia's largest measurement and marketing conference is back in NZ for its second year, brought to you by IAB New Zealand – register to secure your spot today.
Success in today’s marketing landscape requires more than data - it demands a measurement mindset. MeasureUp 2025 is IAB New Zealand’s flagship half-day marketing, measurement conference dedicated to helping brands develop a culture of measurement that drives smarter decisions, and fuels business growth. Hosted by the IAB New Zealand Data, Privacy & Measurement Council and building on the success of the regions premier IAB event, MeasureUp 2025 brings together global and local experts across data, technology, media, and AI.
What topics will be covered?
Expert-led and interactive keynotes, fireside chats, and speaker panels, will cover key industry topics including building strong data foundations, AI Agents, First-Party Data, moving beyond ROAS, Market Mix Modelling (MMM), the role of branding and more.
What can you expect?
A half-day, high impact conference to give you fresh ideas, practical strategies, and networking connections to help your organisation elevate measurement from a metric to a mindset.
Event Details
Date: Thursday 18 September 2025
Time: 1pm-5:30pm including networking.
Venue: Maritime Room, Princes Wharf, Auckland CBD
Tickets: IAB New Zealand Members: $115 + GST + BF. Non-members: $185 + GST + BF
Light refreshments will be served, followed by networking drinks and nibbles.
Tickets are limited. Register to secure your spot today👇
Thank you to our sponsors Google and Meta