---
title: MeasureUp NZ 2025
description: MeasureUp is IAB Australia’s largest measurement conference, and following a successful New Zealand debut in 2024, the event returns in 2025, once again bringing together international and local industry experts to share insights on the future of marketing and measurement. This half-day immersion will feature inspiring presentations, lively debates on pressing topics, best practice case studies, and valuable networking opportunities.
---

[Events ](https://www.iab.org.nz/all-events)

# [MeasureUp NZ 2025](https://www.iab.org.nz/all-events/measureup-nz-event-2025)

 Written by [IAB NZ Data, Privacy & Measurement Council](https://www.iab.org.nz/all-events/author/iab-nz-data-privacy-measurement-council) | Jul 24, 2025 4:10:08 AM

MeasureUp, IAB Australia's largest measurement and marketing conference is back in NZ for its second year, brought to you by IAB New Zealand – register to secure your spot today.

 

Success in today’s marketing landscape requires more than data - it demands a measurement mindset. MeasureUp 2025 is IAB New Zealand’s flagship half-day marketing, measurement conference dedicated to helping brands develop a culture of measurement that drives smarter decisions, and fuels business growth. Hosted by the IAB New Zealand Data, Privacy & Measurement Council and building on the success of the regions premier IAB event, MeasureUp 2025 brings together global and local experts across data, technology, media, and AI.

 

Event Details

Date: Thursday 18 September 2025  
Time: 1pm - 5:30pm including networking.   
Venue: [The Maritime Room, Princes Wharf, Auckland CBD](https://maps.app.goo.gl/1kCddArFsamx8tcv6)  
Light refreshments will be served, followed by networking drinks and nibbles.

 

Thank you to our sponsors Google and Meta

 

AGENDA

| **Time** | **Session** | **Speakers** |
| --- | --- | --- |
| 13:00 | Registrations |   |
| 13:10 | Welcome | Angelina Farry, CEO IAB New Zealand |
| 13:20 | Measurement Muscle for Fit Brands | Georgia Tyndale, Strategic Partnerships Lead ANZ, Tracksuit |
| 13:45 | Building a Culture of Measurement | Moderator: Qassem Naim, Founder Team Circle, Chair IAB New Zealand Data, Privacy & Measurement Council Carol Brown, Country Manager, Databricks Penelope Brown, Managing Director - Media, Together Mike Parsons, Data & AI Tribe Lead and Analytics Chapter Area Lead Mark Wolfenden, eCommerce Director Woolworths, NZ |
| 14:20 | Audience Discussion |   |
| 14:25 | Unlocking Insights with Data Clean Rooms | Avik Dalal, Marketing Science Partner Meta ANZ Panel Guests:  Emily Isle, Chief Digital Officer MBM Jono Allen, Group Head of Strategy, OMD |
| **15:00** | **Networking Afternoon Tea Break** | **15 minutes** |
| 15:15 | A Fresh Approach to Modern Measurement | James Haydon, Data & Measurement Lead ANZ, Google Panel Guest:Tom Braybrook, Managing Director, Choreograph |
| 15:45 | Marketing Measurement 'Hot Takes' | Moderator: Travena Addenbrooke, Marketing Transformation & GenAI Lead, Spark NZ, Vice Chair IAB New Zealand Data, Privacy & Measurement Council Rachel Bayfield, Chief Technology & Innovation Officer, PHD  Simon Bird, Partner Strategy & Measurement, Lassoo Agata Ziemianska, Head of Activation, IPG Mediabrands Lewis Billinghurst, Head of Digital Customer Experience, Mitre 10 |
| 16:15 | Audience Discussion |   |
| 16:25 | Closing Remarks | Qassem Naim, Founder Team Circle, Chair IAB New Zealand Data, Privacy & Measurement Council Travena Addenbrooke, Marketing Transformation & GenAI Lead, Spark NZ, Vice Chair IAB New Zealand Data, Privacy & Measurement Council |
| **16:30** | **Networking** |   |
| 17:30 | Event Concludes  |   |

 

 

[View full post](https://www.iab.org.nz/all-events/measureup-nz-event-2025)

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