MeasureUp is back for its third year, and the conversation has never mattered more. The marketing and measurement landscape is shifting faster than ever. AI is changing what's possible, and the pressure to prove return on every dollar has never been higher. IAB New Zealand's Data, Privacy & Measurement Council brings together local and international experts for a half-day deep dive into what good measurement looks like and how to get there. Building on two years of sold-out events, MeasureUp 2026 goes beyond theory. Expect practical sessions, topical conversations and frameworks you can apply inside your organisation - whether you're a brand trying to justify your media mix, an agency rethinking how you report to clients, or a publisher making the case for your inventory.
More details on this year's theme and speakers coming soon.
Event Details
Date: Thursday 10 September
Time: 1-5:30pm
Venue: The Maritime Room, Auckland Central
Tickets: IAB New Zealand Members $120 + GST + BF, Non-members: $195 + GST + BF
Networking & Refreshments 4:30pm - 5:30pm