resources
Standards and Guidelines
Ad Standards and Guidelines
A list of IAB NZ"s own emerging guidelines as well as well researched and debated guidelines from IAB's in the US and UK. Read more...
IAB Common Ad Sizes
The IAB Standards Committee has come up with a set of eight common ad sizes, consistent with the US and UK standards and guidlines. We also show the percentage and number of New Zealand websites supporting these formats. Read more...
IAB draft video standards
In order to simplify and fast-track digital video advertising buying and selling process, the Standards Committee of the Interactive Advertising Bureau (IAB) has developed these guidelines and best practices for the most common current in-stream ad formats. Read more...
MMA mobile advertising guidelines October 2008
The MMA (from the Mobile Marketing Association) is a global organisation with 400 members including agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers. These guidelines provide the formats, guidelines and best practices necessary to implement mobile advertising initiatives. Read more...
Online Brand Effectiveness Research Guidelines (UK)
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