Standards and Guidelines

Ad Standards and Guidelines

A listing of IAB NZ"s own emerging guidelines and well researched and debated guidelines from the long-established US and UK IABs. Read more...

IAB NZ Common Ad Package Sizes

The IAB Standards Committee has come up with a set of eight common ad sizes, consistent with the US and UK standards and guidlines. We also show the percentage and number of New Zealand websites supporting these formats. Read more...

MMA mobile advertising guidelines May 2007

The MMA (from the Mobile Marketing Association) is a global organisation with 400 members including agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers. These guidelines provide the formats, guidelines and best practices necessary to implement mobile advertising initiatives. Read more...

Online Brand Effectiveness Research Guidelines (UK)

The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by IAB UK members to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.
Read more...

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Monday, 01st December, 2008

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