Resources http://www.iab.org.nz/resources en alisa.higgins@iab.org.nz Copyright 2012 2012-02-02T05:16:15+00:00 IABNZ presents…Online Advertising in 2012 http://www.iab.org.nz/resources/item/iabnz-presents...online-advertising-in-2012/ http://www.iab.org.nz/resources/item/iabnz-presents...online-advertising-in-2012/#When:00:59:15Z IABNZ members only

Highlights

  • End of 2010 Online was the #3 advertising channel by expenditure and share
  • Increase share to 19% end of 2013
  • NZ online spend to grow to NZD$398m by 2013
  • NZ market forecast to grow faster than AU, Global and Asia/Pacific
  • Growth drivers:
    • Consumers
    • Cross media efficiencies i.e TV + online
    • Online video
    • Social media
    • Internet access from mobile devices
]]> Key Stats & Trends 2012-01-31T00:59:15+00:00 InMobi NZ: Quarterly Mobile Ad Impressions Q4 2010 vs Q4 2011 http://www.iab.org.nz/resources/item/InMobi-NZ-Quarterly-Mobile-Ad-Impressions-Q4-2010-vs-Q4-2011/ http://www.iab.org.nz/resources/item/InMobi-NZ-Quarterly-Mobile-Ad-Impressions-Q4-2010-vs-Q4-2011/#When:05:16:15Z InMobi New Zealand Market Overview: Quarterly Mobile Advertising Impressions on the InMobi Network: Q4 2010 vs Q4 2011 (members only)

Infographic showing:

  • The number of mobile advertising impressions on the InMobi network in NZ;
  • Handset Share of Impressions;
  • Manufacturers Share of Impressions;
  • OS System Share of Impressions

Source: InMobi.com

For further information please contact: Mark Copplestone | Head of Sales
M: +64 21 588 853 | mark.copplestone@inmobi.com

]]> Mobile 2012-02-02T05:16:15+00:00 Job vacancy: Marketing Services Coordinator http://www.iab.org.nz/resources/item/job-vacancy-marketing-services-coordinator/ http://www.iab.org.nz/resources/item/job-vacancy-marketing-services-coordinator/#When:08:57:15Z Based in Parnell, eboss is a dynamic agency specialising in online marketing and communications to architects and designers, bringing ideas and innovation to the building industry.

]]> Situations Vacant 2012-01-23T08:57:15+00:00 Nielsen - Top Automotive Sites Dec 2011 http://www.iab.org.nz/resources/item/nielsen-top-automotive-sites-dec-2011/ http://www.iab.org.nz/resources/item/nielsen-top-automotive-sites-dec-2011/#When:03:07:15Z Top ten sites in the Nielsen Market Intelligence Automotive Category for New Zealand visitors' average daily unique browsers, for the month of December 2011

 

]]> Online Audience 2012-01-23T03:07:15+00:00 Deloitte - Technology, Media & Telecommunications Predictions 2012 http://www.iab.org.nz/resources/item/deloitte-technology-media-telecommunications-predictions-2012/ http://www.iab.org.nz/resources/item/deloitte-technology-media-telecommunications-predictions-2012/#When:20:39:15Z This marks the eleventh anniversary of Deloitte’s Predictions. What started in 2001 with ten predictions about mobile telephony has evolved and grown into one of Deloitte’s Technology, Media & Telecommunications group’s most anticipated research publications, covering all three converging industries. Launched in 46 countries, translated into 7 languages, downloaded and viewed in person and electronically by at least 27,000 people around the world, the 2011 Predictions set a high bar...that we hope to exceed in 2012.

]]> Key Stats & Trends 2012-01-22T20:39:15+00:00 IABNZ Standard & Rich Media Online Advertising Ad Format Guidelines 2012 http://www.iab.org.nz/resources/item/IABNZ-Online-Advertising-Guidelines-2012/ http://www.iab.org.nz/resources/item/IABNZ-Online-Advertising-Guidelines-2012/#When:02:38:15Z Here are some common ad sizes used by the NZ online publishing market. These ad formats are consistent with the IAB US and UK standards and guidelines.

]]> Standards and Guidelines 2012-01-06T02:38:15+00:00 Job vacancy: DNS looking for Digital Account Manager http://www.iab.org.nz/resources/item/job-vacancy-dns-looking-for-digital-account-manager/ http://www.iab.org.nz/resources/item/job-vacancy-dns-looking-for-digital-account-manager/#When:21:02:15Z Make your future building the most dynamic, most motivated, most professional digital sales approach in NZ promoting the market leading eDM (permission email) products and website portfolio.

 

]]> Situations Vacant 2011-12-20T21:02:15+00:00 IAB Europe: Mobile Consumer insights across Europe (IABNZ members only) http://www.iab.org.nz/resources/item/iab-europe-mobile-consumer-insights-across-europe-iabnz-members-only/ http://www.iab.org.nz/resources/item/iab-europe-mobile-consumer-insights-across-europe-iabnz-members-only/#When:01:58:15Z Mobile internet advertising spend during 2010 – when advertising revenues generally fell - was worth €710 million, more than double its 2009 total of €279 million (Source: IHS Screen Digest 2011).

This report covering 19 European countries presents detailed research findings behind these figures. It springs from IAB Europe’s mission to prove the value of the market through research and education.

Includes insights around Mobile subscribers, Mobile internet audience, activities, multi media use, Advertising & M-commerce.

]]> Mobile 2011-12-19T01:58:15+00:00 Job vacancy: Media Insights Analyst for Yahoo!NZ http://www.iab.org.nz/resources/item/job-vacancy-media-insights-analyst-for-yahoonz/ http://www.iab.org.nz/resources/item/job-vacancy-media-insights-analyst-for-yahoonz/#When:03:41:15Z Yahoo! New Zealand is an online media business that aims to be the centre of New Zealander’s internet lives and a must buy for advertisers.

Yahoo! is New Zealand’s largest web portal, so big thinking comes with the territory. When your work potentially impacts 1 out of 2 Kiwis there is no small task. We are looking for a committed team player who will embody the fun, innovative, collaborative spirit that is uniquely Yahoo!

]]> Situations Vacant 2011-12-16T03:41:15+00:00 AUT: World Internet Project December 2011 http://www.iab.org.nz/resources/item/aut-world-internet-project-december-2011/ http://www.iab.org.nz/resources/item/aut-world-internet-project-december-2011/#When:01:33:15Z The third World Internet Project New Zealand survey was conducted in July–August 2011. The sample of 1255 New Zealanders were asked about their usage of and attitudes to the Internet. The latest findings are compared with the 2007 and 2009 surveys and the significant trends presented.

 

]]> Online Audience, Key Stats & Trends 2011-12-12T01:33:15+00:00