resources
Quickstudy Guides
Affiliate marketing
Affiliate marketing is a widespread method of promoting a website in which the affiliate is rewarded on a ‘pay for performance’ model for each customer provided. Read more...
Blogging and social media
The empowerment of the consumer brought about by Web 2.0 is something that marketers must respond to and view as an opportunity to establish a unique dialogue with consumers.
Blogging for business (UK)
As the Web has matured as a medium following the dot-com bust, a powerful surge in the use of the internet as a collaborative and community-orientated platform has created a whole new way of communicating. Read more...
Display advertising
Whether it be through a banner or expandable skyscraper, display advertising online is proven to be effective for both direct response and branding campaigns. Read more...
Email marketing
Email marketing has become a key tool for marketers looking to connect with their target audience in a highly cost-effective and flexible manner Read more...
Podcasts
Media owners and advertisers are realising the commercial prospects beyond radio show formats that podcasting offers. Read more...
Quick Study Guide: What is Google Wave?
This in-depth guide provides an overview of Google Wave, discusses the terminology associated with it, details information on Google Wave applications, (i.e. the Twitter Wave app Twave), and goes over ways to keep yourself informed. Read more...
Search engine marketing
The impact of the internet on our lifestyles has been huge and search is at the forefront of this new customer empowerment. Cost effective and flexible, advertisers are rapidly increasing their investment in search engine marketing as they recognise its benefits for both direct response and brand building campaigns. Read more...
Sponsorship and tenancies
High-profile websites and portals with large and loyal audiences offer numerous sponsorship and promotional opportunities for advertisers. Read more...
Viral marketing
Viral marketing is simply word-of-mouth delivered and enhanced online, with marketers able to reach vast social networks in an instant. Read more...
