resources
Quickstudy Guides
Affiliate marketing
Affiliate marketing is a widespread method of promoting a website in which the affiliate is rewarded on a ‘pay for performance’ model for each customer provided.
Read more...AU: Video Mobile Marketing ‘How To’ Series
Big Mobile in Australia introduces first principles in mobile marketing.
Mobile is a channel that's developing at a phenomenal rate. In this series of 5 short videos Big Mobile headline key considerations and examples that will prove useful to marketers evaluating this space.
Read more...Blogging and social media
The empowerment of the consumer brought about by Web 2.0 is something that marketers must respond to and view as an opportunity to establish a unique dialogue with consumers.
Read more...
Blogging for business (UK)
As the Web has matured as a medium following the dot-com bust, a powerful surge in the use of the internet as a collaborative and community-orientated platform has created a whole new way of communicating. Read more...
Display advertising
Whether it be through a banner or expandable skyscraper, display advertising online is proven to be effective for both direct response and branding campaigns.
Read more...Email marketing
Email marketing has become a key tool for marketers looking to connect with their target audience in a highly cost-effective and flexible manner
Read more...Mapping the Display Landscape: A Fundamental Guide to Data, Targeting & the Future of Display
Included in this guide are answers to some of the most burning questions we hear again and again from marketers:
- How should we respond to the fast-paced evolution of the display landscape and what we can expect in the near future?
- What exactly are all these technologies,platforms and tactics – such as RTB, DSP s, SSP s, Ad Exchanges, Data Exchanges – and how should I be using these tools?
- Am I missing anything in my toolbox?
- What are the best practices in relation to data and audience targeting?
- We know how display works for direct response objectives, but how can it work for branding?
Podcasts
Media owners and advertisers are realising the commercial prospects beyond radio show formats that podcasting offers.
Read more...Quick Study Guide: What is Google Wave?
This in-depth guide provides an overview of Google Wave, discusses the terminology associated with it, details information on Google Wave applications, (i.e. the Twitter Wave app Twave), and goes over ways to keep yourself informed.
Read more...Search engine marketing
The impact of the internet on our lifestyles has been huge and search is at the forefront of this new customer empowerment. Cost effective and flexible, advertisers are rapidly increasing their investment in search engine marketing as they recognise its benefits for both direct response and brand building campaigns.
Read more...
