resources
Quickstudy Guides
28 Reasons to use interactive advertising (Australia)
Affiliate marketing
Affiliate marketing is a widespread method of promoting a website in which the affiliate is rewarded on a ‘pay for performance’ model for each customer provided. Read more...
An introduction to MySpace (UK)
An introduction to Myspace, complete with history and audience demographics Read more...
B2B email tips (UK)
Advice on running a successful B2B email marketing campaign Read more...
Best practice in the blogosphere (UK)
How best to create, use, and monitor blogs, as well as the do's and don'ts for advertisers to remember Read more...
Best practice search engine optimisation for B2B (UK)
Search marketing should play a vital role in the overall marketing plan of any B2B marketing manager. Moreover, businesses are realising that in order to be able to grow targeted traffic to their web sites in a sustainable way for the long-term, a strategic approach that incorporates search engine optimisation (SEO) is also required. Read more...
Blogging and social media
The empowerment of the consumer brought about by Web 2.0 is something that marketers must respond to and view as an opportunity to establish a unique dialogue with consumers.
Blogging for business (UK)
As the Web has matured as a medium following the dot-com bust, a powerful surge in the use of the internet as a collaborative and community-orientated platform has created a whole new way of communicating. Read more...
Brand engagement study guide (UK)
This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement. Read more...
Digital Video Advertising Overview: IAB US
IAB releases "A Digital Advertising Overview" -- seminar for marketers and agencies on 13 February 2008 in New York. Read more...
