resources
Online Audience
IAB Australia What Works: Advertising in Social Media
View the presentation from IAB Australia on What Works Advertising in Social Media
Read more...AUT: World Internet Project December 2011
The third World Internet Project New Zealand survey was conducted in July–August 2011. The sample of 1255 New Zealanders were asked about their usage of and attitudes to the Internet. The latest findings are compared with the 2007 and 2009 surveys and the significant trends presented.
Read more...Presentation: Online Shoppers in NZ - iabnz members only
This overview covers:
- Overview – NZ & AU
- Growth Drivers
- Graphs: Ever Purchased Online | Frequency | What are we Buying
- NZ vs Global
- Research before we Buy
- Retail Sites in NZ
- Consumer Purchase Life Cycle
TNS: Digital Life in NZ Nov 2011 (members only)
Global study (including 1,000 kiwi's) about the online behaviour of consumers (Nov 2011).
Some insights you will find in report:
- Based on share of daily media consumption, New Zealanders’ consumption of digital media for leisure purposes rivals that of TV
- At the total market level, New Zealanders spend most of their time online on entertainment and social interaction
- We can expect growth in Internet usage from mobiles and tablets given the extent to which NZ is behind other nations
- There is a role for brands to play in driving this growth given Internet usage from these devices in NZ is relatively unsophisticated
Roy Morgan: Digital Natives Prez Oct 2011 (members only)
View a presentation by Pip Elliot, Roy Morgan that covers the online activities of the "digital native." Oct 2011.
Read more...IAB AU: What Works - Online Retail Advertising
The results of the Retail Consumer Study and The Listerine Zero Online Study were explored, presenting insights into the motivation and decision making process of the consumer’s purchasing activity, as well as the type of online resources they use along the way. The Listerine Zero Online Case Study results was revealed for the first time, evaluating the effects of online advertising in the retail category in terms of reach, brand impact and impact on sales.
Read more...Asia Digital Marketing Yearbook 2011
This report covers: demographics, user behaviour, online ad spend figures, e-commerce, mobile and a case study for countries in the Asia Pacific region including little ole NZ.
Read more...IABNZ presents…Oct 2011 Online Advertising Landscape Overview (members only)
A presentation for IAB members containing an overview of the NZ Online Advertising Market (Oct 2011 - currently being updated)
Read more...US: Nielsen State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy. The latest Nielsen insights provide some answers on exactly how powerful this in?uence is on consumer behavior, both online and off.
Read more...Smartphones at the dinner table? Smartphone trendspotting down under
Here’s a question for all of you smartphone owners out there: If someone asked you whether you’d rather give up your phone or your TV, what would you say?
Earlier this year, Google teamed up with IPSOS Research to learn the answer to this exact question (and many others) by asking 30,000 people in 30 countries about how they use their smartphones, and where (on the bus? at the office?). It’s the first time anyone has asked this many people the same questions, for free: that means we can compare and contrast behaviour and trends across different age groups, different cities, and even countries.
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