resources
Online Audience
IAB NZ: Online Advertising Landscape Overview - updated
Nielsen Market Intelligence Ranking for week ending 22 August 2010 - Sport Category
NZ Experian Hitwise Industry Report - Business and Finance - Property
NZ Nielsen Market Intelligence ranking: visitors who use a mobile phone to access the Internet
NZ Nielsen Market Intelligence Website Ranking: General News Category
Nielsen Market Intelligence Website Ranking for week ending 25 July 2010 - General News Category
Top ten channels in the Nielsen Market Intelligence General News category for New Zealand visitors' unique browsers for the week to 25 July 2010 Read more...
Experian Hitwise Industry Report - Shopping and Classifieds - Department Stores
Experian Hitwise Industry Report - Shopping and Classifieds - Department Stores (week ending 24/07/2010)
This category includes websites that offer a wide range of goods. If a website sells goods across more than 50% of the Experian Hitwise shopping categories, then it is deemed a department store. This category includes both online and offline department stores. Read more...
Asia Pacific: Digital Marketing Yearbook 2010 - IAB members only
Digital marketing in Asia Pacific in 2010 offers an almost infinite combination of ways to engage customers, participate in their communities, sell them products and services, and build brands and corporate reputations. Content can be highly personalised, relevant and localised deeply to take into account factors such as language, location, time of day, past behaviour and stated preferences. The range of available media is staggering, value-priced, and offers exceptional targeting. And this year the true "internet experience in the palm of your hand" is now available in many urban centres across the region, thanks to the spread of smartphones, 3G networks, and the applications that run on them. Read more...
June 2010: Top Online Sites and Brands in the U.S.
Along with its listing of the top brands and companies on the web for June 2010, The Nielsen Company also found that the average time spent online in the U.S. grew more than three percent compared to the previous month. Read more...
Nielsen Market Intelligence Ranking for June 2010 - Website Visitors Aged Under 25
Nielsen Market Intelligence Ranking for June 2010 - Website Visitors Aged Under 25
Ranking of the ten channels in Nielsen Market Intelligence NZ domestic traffic showing the sites that attract the highest percentage of people aged under 25 for the month of June 2010*. Read more...Experian Hitwise Industry Report - Lifestyle - Dating
Experian Hitwise Industry Report - Lifestyle - Dating (week ending 10/07/2010)
This category includes any websites related to dating or relationships, including online advice columns and Internet personals services Read more...
