resources
Online Audience
Nielsen - Top Automotive Sites Dec 2011
Top ten sites in the Nielsen Market Intelligence Automotive Category for New Zealand visitors' average daily unique browsers, for the month of December 2011
AUT: World Internet Project December 2011
The third World Internet Project New Zealand survey was conducted in July–August 2011. The sample of 1255 New Zealanders were asked about their usage of and attitudes to the Internet. The latest findings are compared with the 2007 and 2009 surveys and the significant trends presented.
Presentation: Online Shoppers in NZ - iabnz members only
This overview covers:
- Overview – NZ & AU
- Growth Drivers
- Graphs: Ever Purchased Online | Frequency | What are we Buying
- NZ vs Global
- Research before we Buy
- Retail Sites in NZ
- Consumer Purchase Life Cycle
Presentation: Digital Life in NZ
Global study (including 1,000 kiwi's) about the online behaviour of consumers. 2011 results have just been released. Download pdf summary of NZ landscape. Read more...
Roy Morgan: Digital Natives Prez Oct 2011 (members only)
View a recent presentation by Pip Elliot, Roy Morgan that covers the online activities of the "digital native." IABNZ members only. Read more...
IAB AU: What Works - Online Retail Advertising
The results of the Retail Consumer Study and The Listerine Zero Online Study were explored, presenting insights into the motivation and decision making process of the consumer’s purchasing activity, as well as the type of online resources they use along the way. The Listerine Zero Online Case Study results was revealed for the first time, evaluating the effects of online advertising in the retail category in terms of reach, brand impact and impact on sales. Read more...
Asia Digital Marketing Yearbook 2011
This report covers: demographics, user behaviour, online ad spend figures, e-commerce, mobile and a case study for countries in the Asia Pacific region including little ole NZ. Read more...
New Zealand: IAB NZ: Online Advertising Landscape Overview - Oct
A presentation for IAB members containing an overview of the NZ Online Advertising Market updated regularly Read more...
US: Nielsen State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy. The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
Smartphones at the dinner table? Smartphone trendspotting down under
Here’s a question for all of you smartphone owners out there: If someone asked you whether you’d rather give up your phone or your TV, what would you say?
Earlier this year, Google teamed up with IPSOS Research to learn the answer to this exact question (and many others) by asking 30,000 people in 30 countries about how they use their smartphones, and where (on the bus? at the office?). It’s the first time anyone has asked this many people the same questions, for free: that means we can compare and contrast behaviour and trends across different age groups, different cities, and even countries. Read more...
