resources
Online Ad Spend
New Zealand: IABNZ PwC Online Adspend Report 2010
Total online advertising spend in New Zealand for 2010 was $257.46m up 19.65% from 2009 ($213.89m). Total online advertising spend for 2010 is 33% up on total spend for 2008 ($193.15m). Read more...
IABNZ presents: Ad Spend an Ad Trends (members only) 
Members will find this presentation compiled by IABNZ useful when looking for information around online ad spending and future trends. Read more...
New Zealand: IABNZ PwC Online Adspend Insight Report Q3 2010
The Interactive Advertising Bureau of New Zealand (IABNZ) and PricewaterhouseCoopers (PwC) have released online advertising expenditure figures for Q3, 2010. Read more...
Australia: Q3 2010 Online Ad Spend Report (IAB members only)
Total online advertising expenditure in Australia has continued its strong growth, posting a record quarter of $571.75 million. The results which were released today in IAB Australia’s Online Advertising Expenditure Report (OAER) compiled by pwc, recorded an increase of $105.5m, representing 23 percent growth from the comparable third quarter in 2009. Read more...
IAB UK H1 2010 Online AdSpend Report
The IAB Online Adspend Study, conducted in partnership with PricewaterhouseCoopers, shows a return to double-digit growth in online for the first half of 2010. The market was worth £1,968.6m, up 10%, on a like for like basis, on the previous year. Online’s market share was 24.3% up from 23.1% in H1 2009. Read more...
IAB PwC Online Adspend Insight Report Q2 2010
The growth of New Zealand’s online advertising market continues unabated, with the most recent April-June 2010 quarter totalling to $62.58m, up $7.26m on the Q1, 2010 result. Read more...
IAB PwC Online Adspend Full Insight Report Q1 2010
The Interactive Advertising Bureau of New Zealand (IABNZ) and PricewaterhouseCoopers (PwC) have today released online advertising expenditure figures for Q1, 2010.
Total spend for the first quarter was $53.32m, up 12.31% from Q1, 2009 ($49.26m). Read more...
IAB PwC Online Adspend Full Insight Report Q4 2009
The Interactive Advertising Bureau of New Zealand (IABNZ) and PricewaterhouseCoopers have released their latest IAB Insight Report. The report surveys the online advertising expenditure for the fourth quarter (Q4) and the full 2009 year.
Total spend for 2009 was $213.89m, which represented a 10.06% growth over 2008 ($193.15m). Read more...
IAB PwC Online Adspend Full Insight Report Q3 2009
The Moving Annual Total (MAT) to September 30 2009 is $207.67m with a 15.8 percent year-on-year increase for Q3, 2009. Read more...
IAB PwC Online Adspend Full Insight Report Q2 2009
This quarter reported one of the highest ever spends - $52.49m.
The Moving Annual Total is now at an all time high of $199.8m. Growth continues: spend on internet advertising grew 5.53% from the same quarter in 2008, and is up 6.55% from last quarter.
Industry sources suggest that all other major media revenues dropped again in Q2.
Read more...
