resources
Online Ad Spend
New Zealand: IABNZ PwC Online Adspend Report Q1, 2012 (members only) 
Total online advertising spend in New Zealand for Q1, 2012 was $79.21m up $11.09m year-onyear. Display, Search & Directories and Classifieds continued to show growth year-on-year.
Classifieds leads this quarter, up 17% followed by Search & Directories with a 15%* increase and Display at 9%*
Read more...Australia: Q1 2012 Online Ad Spend Report (members only)
7th May 2012 - Display advertising is hot property in the online advertising world once more, with the category recording its highest year on year growth since 2008. The results, which were announced today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), show total online advertising increased 19 percent year on year, with revenues for Q1 ending 31st March 2012 reaching $713 million, an increase of $111.9 million from Q1 2011.
Read more...IAB US: Internet Advertising Revenue Report 2011
The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion.
Read more...UK: IABUK 2011 Online AdSpend Report (members only)
Online display advertising surpasses £1 billion for the first time. Video tops £100m milestone as Consumer Goods and Retail drive display spend.
Read more...IABUK 2011 Mobile Adspend Full Year Results (members only)
Advertising on mobile devices rocketed by 157% in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
Read more...New Zealand: IABNZ PwC Online Adspend Report Q4, 2011 (members only)
Total online advertising spend in New Zealand for 2011 was $328.11 million up 24.16% from 2010 ($257.46m). This is one of the key findings from the fifth year of IABNZ/PwC Insight report released to IABNZ members.
Read more...Australia: Q4 2011 Online Ad Spend Report (members only)
Despite the challenges facing the broader media market and in the face of a challenging economy, the Australian online advertising market has continued to record double digit growth reaching $2.66bn for the 2011 calendar year. The results, which were announced today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), reveal overall market growth of 17 per cent, almost $400 million, year on year. Total spend for the final quarter of 2011 was a record $716m.
Read more...New Zealand: IABNZ PwC Online Adspend Report Q3, 2011
Total online advertising spend in Q3, 2011 was $88.74million (m) up 26.5% year-on-year and up 5.3% from Q2, 2011 ($84.15m).
Read more...Australia: Q3 Online Ad Spend Report (members only)
The Australian online advertising market has continued its strong growth, recording an increase of 20 percent year on year to reach $688 million for the third quarter 2011 ending 30th September 2011. The increase is the ninth consecutive year-on-year increase since the commencement of data collection in 2002.
Read more...US: H1 Online Ad Spend Report (Jan-July)
Internet advertising revenues (“revenues”) in the United States totaled $14.9 billion for the first six months of 2011, with Q1 2011 accounting for approximately $7.3 billion and Q2 2011 totaling approximately $7.7 billion. Internet advertising revenues for the first six months of 2011 increased 23% over 2010.
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