resources
Online Ad Spend
New Zealand: IABNZ PwC Online Adspend Report Q3, 2011 (members only) 
Total online advertising spend in Q3, 2011 was $88.74million (m) up 26.5% year-on-year and up 5.3% from Q2, 2011 ($84.15m). Read more...
Australia: Q3 Online Ad Spend Report (members only)
The Australian online advertising market has continued its strong growth, recording an increase of 20 percent year on year to reach $688 million for the third quarter 2011 ending 30th September 2011. The increase is the ninth consecutive year-on-year increase since the commencement of data collection in 2002. Read more...
US: H1 Online Ad Spend Report (Jan-July)
Internet advertising revenues (“revenues”) in the United States totaled $14.9 billion for the first six months of 2011, with Q1 2011 accounting for approximately $7.3 billion and Q2 2011 totaling approximately $7.7 billion. Internet advertising revenues for the first six months of 2011 increased 23% over 2010.
UK: IAB UK H1 2011 Online AdSpend Report
IABNZ members can download the latest Online Ad Spend Report from the UK. Please note they only publish bi-annually (H1 & H4, 2011).
The IAB Online Adspend Study, conducted in partnership with PricewaterhouseCoopers, retains double-digit growth in online across the first six months of 2011. The market was worth £2,256.17m, up 13.5%, on a like for like basis, on the previous year. Online’s market share was 27% up from 25% in H1 2010.
IAB Europe: Adex Report (member only)
The 5th edition of the European Adex report upholds this study as the definitive guide to the European online advertising industry. Adex 2010 covers 25 countries, from the mature markets of Western and Northern Europe to the emerging markets in Eastern and Southern Europe. This latest edition covers the findings of its annual advertising expenditure survey for the year ending December 2010. Read more...
New Zealand: IABNZ PwC Online Adspend Report Q2, 2011 (members only)
Total online advertising spend in Q2, 2011 was $84.15m. This is up 19.46% year-on-year and up 22.94% from quarter 1 ($68.12m). Read more...
Australia: Q2 Online Ad Spend Report (members only)
The Australian online advertising market is on track to surpass $3b in 2012, with the online advertising expenditure for the 2011 financial year growing 20 percent year-on-year to reach $2.455b. The data, which was released today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), also showed online expenditure for the second quarter of 2011 totalled $655 million – an increase of 19 percent year on year. Read more...
New Zealand: IABNZ PwC Online Adspend Report Q1, 2011
Total online advertising spend in Q1, 2011 was $68.12m. This is up 20.48% year-on-year and down from last quarter’s $71.11m. Read more...
Australia: IAB Q1 2011 Online Ad Spend Report (members only)
Total online advertising expenditure in Australia for the first-quarter 2011 (3 months ended 31 March 2011) totalled $601.0 million, a decrease of 4% (or $26.75 million) on the quarter ended 31 December 2010. The 31 March 2011 quarter recorded an increase of $88.5m (or 17%) from the comparable prior first-quarter in 2010. Read more...
IAB Australia: 2010 Ad Spend Report (members only)
Total online advertising expenditure in Australia for 2010 was $2.265 billion... Read more...
