resources
Mobile
The State of Mobile Apps - International June 2010
“There’s an app for that” is Apple’s catch phrase to promote the literally thousands of applications that can be downloaded to an iPhone. Whether you want to check the weather or traffic, bide time playing a game, or study a new language, there is likely a free or paid application that you can access. Read more...
IAB US Mobile Buyer’s Guide July 2009
While mobile appears to be a complex ecosystem with its own vernacular, the buying process itself is very similar to other familiar platforms including the Internet. This booklet will guide you through the process in plain English, and get you started as a first time mobile advertiser. Read more...
Case study: See how Cadbury made an impact on Vodafone live!
Cadbury was looking to extend the reach of its popular Gorilla campaign, which had breathed new life into the Dairy Milk brand. Driving further interaction with the campaign post launch was seen as the key to capitalising on the popularity of the commercial with consumers. Read more...
Mobile market snapshot (IAB UK)
The IAB’s Mobile Council surveyed 115 media planners, creatives and advertisers to uncover the state of the mobile market. Read more...
What Is Mobile Advertising?
You can on a mobile
A mobile internet jargon buster Read more...
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