resources
Mobile
InMobi NZ: Quarterly Mobile Ad Impressions Q4 2010 vs Q4 2011
InMobi New Zealand Market Overview: Quarterly Mobile Advertising Impressions on the InMobi Network: Q4 2010 vs Q4 2011 (members only)
Infographic showing:
- The number of mobile advertising impressions on the InMobi network in NZ;
- Handset Share of Impressions;
- Manufacturers Share of Impressions;
- OS System Share of Impressions
Source: InMobi.com
For further information please contact: Mark Copplestone | Head of Sales
M: +64 21 588 853 | .(JavaScript must be enabled to view this email address) Read more...
IAB Europe: Mobile Consumer insights across Europe (IABNZ members only)
Mobile internet advertising spend during 2010 – when advertising revenues generally fell - was worth €710 million, more than double its 2009 total of €279 million (Source: IHS Screen Digest 2011).
This report covering 19 European countries presents detailed research findings behind these figures. It springs from IAB Europe’s mission to prove the value of the market through research and education.
Includes insights around Mobile subscribers, Mobile internet audience, activities, multi media use, Advertising & M-commerce. Read more...
U.S Mobile Shoppers - free whitepaper
Mobile internet connectivity changes everything. How we stay in touch with friends and family; how we inform and entertain ourselves; and how we navigate our ways through our daily lives all are transformed when armed with a wirelessly connected smartphone or tablet. Shopping falls high on the list of mobile-impacted behaviors. According to comScore, as of September 2011, about 36 million Americans accessed mobile shopping content or activities. 8.2 percent of U.S. mobile users specifically visited a mobile shopping site on their phones, up from just 4.8 percent as of September 2010.1 A scan of a barcode or a quick mobile search can give consumers a command of products, pricing, alternatives and availability, both before they go shopping and while they’re at the mall.
US data: Mobile Digital Consumer Portrait
Free report from the US includes insights on how consumers are using their phones Read more...
AU: mCommerce - Australia March 2011
The explosion of smart phones, already accounting for 63 per cent of all mobile phones in the market is changing the way we behave and interact. Mobile technology is well and truly breaking down the barriers between on and off line and challenging the traditional perspective of retail.
InMobi NZ: Quarterly Mobile Advertising Impressions Aug 2011
New Zealand Market Overview: Quarterly Mobile Advertising Impressions on the InMobi Network for quarter ending August, 2011
Infographic showing:
- The number of mobile advertising impressions on the InMobi network in NZ;
- Smartphone Impressions;
- Handset Share of Impressions;
- Manufacturers Share of Impressions;
- OS System Share of Impressions
Source: InMobi.com Read more...
AU: Video Mobile Marketing ‘How To’ Series
Big Mobile in Australia introduces first principles in mobile marketing.
Mobile is a channel that's developing at a phenomenal rate. In this series of 5 short videos Big Mobile headline key considerations and examples that will prove useful to marketers evaluating this space. Read more...
NZ Mobile Overview Oct 2011 (members only)
An overview on Mobile Advertising in NZ (members only)
Contents:
- Quick Facts
- Global Trends
- Top Mobile Browsers in NZ
- Mobile Use in NZ
- Smartphone Penetration in NZ
- m-commerce
- Top Mobile Sites in NZ
Advanced Global Mobile Trends - Google Report
Smartphones are changing the daily lives of users and generating innovative opportunities. Working with Brainjuice and Contagious, Google looked to its own employees to identify trends among longtime smartphone users around the world. Among our key findings:
- Mobile is emerging as a critical bridge to information and communication on both a global and local scale, a connection between the digital and physical world
- Rather than replace other digital communication channels like e-mail and chat, mobile channels augment them; users actively manage who can reach them and how
- Smartphones are emerging as an everyday platform for entertainment, personal finance, and managing personal health and fitness metrics and routines
NZ: Entering the apposphere: mobile apps take off
The move from the desktop internet computing of the 90s to the new era of mobile internet is happening with unprecedented velocity - eight times as fast as the PC web was adopted.
Unsurprisingly lots of businesses are wanting to seize commercial advantage – and that means Apps, lots of Apps. But before dipping a toe into the unknown appospheric conditions of mobile app development, it might pay to find out just what you’re getting yourself in for, where to start, and just how a mobile app can help, or hurt, your business. iStart investigates… Read more...
