resources
Mobile
Case study: See how Cadbury made an impact on Vodafone live!
Cadbury was looking to extend the reach of its popular Gorilla campaign, which had breathed new life into the Dairy Milk brand. Driving further interaction with the campaign post launch was seen as the key to capitalising on the popularity of the commercial with consumers. Read more...
IAB Mobile Advertising Taskforce
Introducing the Mobile Advertising Taskforce... Read more...
IAB US Mobile Buyer’s Guide July 2009
While mobile appears to be a complex ecosystem with its own vernacular, the buying process itself is very similar to other familiar platforms including the Internet. This booklet will guide you through the process in plain English, and get you started as a first time mobile advertiser. Read more...
MMA mobile advertising guidelines October 2008
The MMA (from the Mobile Marketing Association) is a global organisation with 400 members including agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers. These guidelines provide the formats, guidelines and best practices necessary to implement mobile advertising initiatives. Read more...
Mobile market snapshot (IAB UK)
The IAB’s Mobile Council surveyed 115 media planners, creatives and advertisers to uncover the state of the mobile market. Read more...
Mobile marketing: best practice
Marketing Association's best practice guidelines for mobile marketing (September 2008) Read more...
What Is Mobile Advertising?
You can on a mobile
A mobile internet jargon buster Read more...
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