resources
Key Stats and Trends
eMarketer: Smart Devices: Phones, Tablets and More—Opportunities for Marketers
This presentation from eMarketer covers:
- Growth trends: smartphones and tablets
- Rising competition: devices and operating systems
- Evolving usage patterns
- Marketing and advertising implications
- Key takeaways
comScore - State of the Internet – Australia
The presentation includes key insights into recent trends in Australia and the unique opportunities that exist in this dynamic online market. Read more...
IAB Australia: The Future of Online Advertising (members only)
IAB members can view a presentation by IAB Australia CEO, Paul Fisher from a recent conference around The Future of Online Advertising... Read more...
Free report: 3 Proven Rich-Media Strategies for Your 2011 Campaigns
In this report you will learn:
- Trends, tips, and examples for results-driven rich-media marketing strategies, as well as how to put them into action in a successful campaign.
- Driving Mobile Marketing Results
- Maximizing Online Ad Performance
- Increasing Site Engagement and Conversion
- Campaign Action Plan
Report: Measuring the effectiveness of online advertising
In a constantly changing environment where new online resources, formats and uses are being developed, measuring the effectiveness of online advertising is a complex matter. Read more...
US: 2010 Digital Year in Review
comScore presents the 2010 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year. Read more...
Report: Building Great Brands in the Digital Age
A free report by Nielsen containing guidelines for developing winning online strategies Read more...
IAB UK unveils interactive white paper outlining what online music services can offer
Sound Investment: IAB UK unveils interactive white paper outlining what online music services can offer your brand
Sound Investment, a new white paper from the IAB, explains the opportunities offered to brands by a range of digital audio services >> Read more...
Top 5 Facebook Case Studies for 2010
Free downloadable report of practical & proven ways to integrate Facebook into your marketing efforts... Read more...
44% of Online Sharing Occurs Through Facebook
Sharing widget AddThis, which is installed on more than 7 million domains and reaches more than one billion users per month, released an infographic Wednesday with some interesting statistics about about our sharing habits. Read more...
