resources
Key Stats and Trends
Free report: Australian and NZ Online Shopping Market Insights 2011
Growth in the online shopping market is expected to grow at least twice as fast as the total retail market over the next four years.
In 2011 we expect online shopping expenditure in Australia to reach $13.6 billion, a growth of 13% fromthe $12 billion expenditure in 2010. This equates to 5.5% of total retail sales and per capita expenditure of $600, and reflects an 11.9% increase from $536 in 2010.
It is estimated that $6.0 billion will be spent by Australians on overseas websites this year. This equates to 44% of the total online purchases for 2011, an increase of 25% from 2010.
As more consumers look to shop online they are incentivised by:
- Lower prices
- Convenience of shopping at a time and place appropriate to them
- Access to a broader product range
- This is leaving traditional bricks and mortar retailers struggling to compete with international retailers on price given the major structural issues around higher labour and rent costs.
- As online retailing continues to grow, some retail sectors are more at risk than others. Retail sectors that are non-food are more vulnerable to offshore online retailing and these include clothing, footwear, gaming, books, magazines, recreational products, cosmetics etc.
PwC NZ Outlook: 5 Yr forecasts on Internet & Advertising (members only)
We’re excited to release our inaugural New Zealand Entertainment and Media Outlook 2011-2015. In this document we explore how new technologies are accelerating the pace of the “digital shift” in New Zealand and the way entertainment and media companies in New Zealand are responding. To investigate this theme we interviewed some industry leaders. We are pleased to share with you their views and insights throughout this section. New Zealand is on the cusp of a digital explosion and with that comes new opportunities and challenges. Read more...
LinkedIn: Demographics & Stats July 2011 - NZ & Global
This deck contains demographics and statistics on LinkedIn users - includes statistics on NZ, Australia & other countries (IAB members only) Read more...
PwC Global: Internet Advertising: Wired and Mobile (members only)
Global Outlook
- Overall global spending on Internet advertising - both wired and mobile - will rise from $70.5 billion in 2010 to $129.9 billion in 2015, a 13.0 percent compound annual growth rate
- In terms of wired Internet advertising, global spending on paid search advertising will rise to $56.1 billion in 2015, an 11.9 percent compound annual increase from $32.0 billion in 2010.
- Display, classified and other advertising will advance at a 12.8 percent compound annual rate from $35.7 billion in 2010 to $65.1 billion in 2015.
- Total global wired Internet advertising will reach $121.2 billion in 2015 from $67.7 billion in 2010, a 12.4 percent compound annual increase.
- Mobile advertising will rise strongly from a low base, increasing to $8.7 billion in 2015 from $2.8 billion in 2010, a 25.0 percent compound annual increase.
- Despite growing more slowly than mobile advertising, wired Internet advertising will still account for 93 percent of global Internet advertising in 2015.
Presentations from Interact 2011
This year’s Interact was bigger, brighter and better than ever – with over 400 senior decision makers from online and traditional advertising debating and discussing their current relationship and what the future holds.
We had a stimulating programme on June 8 with presentations and panel debates from both our Research and Public Affairs teams and then we split the afternoon into two streams: Research and Advertising. And on June 9 our keynote speakers wowed delegates with their insight and experiences. Read more...
Nielsen Website Visitors Aged 55+ Most Oriented Sites June
Website ranking for June 2011* of the ten channels in Nielsen Market Intelligence NZ domestic traffic that attract the highest percentage of people aged 55 and over. Read more...
Members Only: Takeaway Charts on Global Media Forecasts
Browse and click on the links below to see Charts on Global Media Forecasts. This section covers projections for global adspend and media inflation. Read more...
Nielsen Market Intelligence ranking for June 2011 - Websites whose visitors have purchased online
Ranking of the ten channels in Nielsen Market Intelligence NZ domestic traffic that attract the highest percentage of people who have purchased online on any site for the month of June 2011*. Read more...
In New Zealand, Females Spend Significantly More Time Social Networking than Males
Auckland, New Zealand, July 14, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on Internet usage in New Zealand from its comScore Media Metrix service. The study found that Social Networking ranks as the leading online activity in New Zealand, accounting for 1 of every 5 minutes spent online in May. The study also found that females spent more time on social networking sites (5.4 hours per month) than males (3.7 hours per month). These findings among others are covered in comScore’s State of the Internet New Zealand. Read more...
comScore Releases May 2011 Australian Online Video Rankings
SYDNEY, AUSTRALIA, July 13, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched online video in May, with viewers averaging more than 10 hours of total viewing time during the month. YouTube delivered video to more than 8.6 million viewers in Australia during the month, reaching 3 out of every 5 online users at an average of 70 videos per viewer. Read more...
