resources
Key Stats and Trends
IAB Europe: Adex Report (member only)
The 5th edition of the European Adex report upholds this study as the definitive guide to the European online advertising industry. Adex 2010 covers 25 countries, from the mature markets of Western and Northern Europe to the emerging markets in Eastern and Southern Europe. This latest edition covers the findings of its annual advertising expenditure survey for the year ending December 2010. Read more...
AU: What Works - Video Advertising
Download the presentation from a recent IAB Australia event on Video Advertising.
US: How to Add Tablet Advertising to your Campaigns
Today, tablet advertising opportunities exist in two main forms: through the internet browser (either to tablet-optimized or to standard web sites) and via applications (“apps”). According to a recent Forrester Research study, internet browsing accounts for the majority of tablet usage to date. Only 16% of the tablet population claims to spend more time using apps than internet browsing. Nearly 50% of tablet users claim to spend an even amount of time between apps & internet browser making it important for marketers to have exposure in both. Read more...
NZ: Online Deal Sites - Trend Over Time (members only)
Graphs: Transactions, Customers & Spend for NZ Daily Deal sites Read more...
Mapping the Display Landscape: A Fundamental Guide to Data, Targeting & the Future of Display
Included in this guide are answers to some of the most burning questions we hear again and again from marketers:
- How should we respond to the fast-paced evolution of the display landscape and what we can expect in the near future?
- What exactly are all these technologies,platforms and tactics – such as RTB, DSP s, SSP s, Ad Exchanges, Data Exchanges – and how should I be using these tools?
- Am I missing anything in my toolbox?
- What are the best practices in relation to data and audience targeting?
- We know how display works for direct response objectives, but how can it work for branding?
NZ Mobile Overview Oct 2011 (members only)
An overview on Mobile Advertising in NZ (members only)
Contents:
- Quick Facts
- Global Trends
- Top Mobile Browsers in NZ
- Mobile Use in NZ
- Smartphone Penetration in NZ
- m-commerce
- Top Mobile Sites in NZ
New Zealand: IAB NZ: Online Advertising Landscape Overview - Oct
A presentation for IAB members containing an overview of the NZ Online Advertising Market updated regularly Read more...
Advanced Global Mobile Trends - Google Report
Smartphones are changing the daily lives of users and generating innovative opportunities. Working with Brainjuice and Contagious, Google looked to its own employees to identify trends among longtime smartphone users around the world. Among our key findings:
- Mobile is emerging as a critical bridge to information and communication on both a global and local scale, a connection between the digital and physical world
- Rather than replace other digital communication channels like e-mail and chat, mobile channels augment them; users actively manage who can reach them and how
- Smartphones are emerging as an everyday platform for entertainment, personal finance, and managing personal health and fitness metrics and routines
Smartphones at the dinner table? Smartphone trendspotting down under
Here’s a question for all of you smartphone owners out there: If someone asked you whether you’d rather give up your phone or your TV, what would you say?
Earlier this year, Google teamed up with IPSOS Research to learn the answer to this exact question (and many others) by asking 30,000 people in 30 countries about how they use their smartphones, and where (on the bus? at the office?). It’s the first time anyone has asked this many people the same questions, for free: that means we can compare and contrast behaviour and trends across different age groups, different cities, and even countries. Read more...
Free Report: Search and email still top the list of most popular online activities
Search and email remain the top online activities
A May 2011 Pew Internet survey finds that 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical day. This places search at the top of the list of most popular online activities among U.S. adults. But it is not alone at the top. Among online adults, 92% use email, with 61% using it on an average day.
Since the Pew Internet Project began measuring adults’ online activities in the last decade, these two behaviors have consistently ranked as the most popular.1 Even as early as 2002, more than eight in ten online adults were using search engines, and more than nine in ten online adults were emailing. The table below shows how these two activities compare over time to some other popular online activities. Read more...
