resources
Key Stats and Trends
IAB Australia What Works: Advertising in Social Media
View the presentation from IAB Australia on What Works Advertising in Social Media
Read more...Nielsen Report: Global Trust in Advertising and Brand Messages (incl NZ)
The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years.
Key Takeaways:
- Earned media sources remain most credible
- Trust in traditional paid advertising messages declines
- Confidence in online and mobile advertising increases
- Regional variances offer global marketers opportunities
- Improved relevance in advertising has room to grow
NZ Mobile Overview April 2012 (members only)
An overview on Mobile Advertising in NZ (members only)
Contents:
- Quick Facts
- Global Trends
- Top Mobile Browsers in NZ
- Mobile Use in NZ
- Smartphone Penetration in NZ
- m-commerce
- Top Mobile Sites in NZ
IAB UK Building Brands Online - Size Matters (members only)
Global research highlights the effectiveness of new large display formats across 5 key brand metrics?.
Research released by the Internet Advertising Bureau (IABUK) proves the effectiveness of new large display formats.
The ‘Size Matters’ study, delivered by research agency Millward Brown, aimed to analyse the effectiveness of the new, larger brand friendly display online ad formats. The global research was based on 770 campaigns over a two year period across UK, USA, Europe, South America and Australasia and examined the performance of formats across five key brand metrics:
- Aided Brand Awareness
- Online Ad Awareness
- Message Association
- Brand Favourability
- Purchase Intent
IABNZ presents…2012 Online Advertising Trends
IABNZ members only - this presentation is currently being updated
Highlights
- End of 2010 Online was the #3 advertising channel by expenditure and share
- Increase share to 19% end of 2013
- NZ online spend to grow to NZD$398m by 2013
- NZ market forecast to grow faster than AU, Global and Asia/Pacific
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Growth drivers:
- Consumers
- Cross media efficiencies i.e TV + online
- Online video
- Social media
- Internet access from mobile devices
Deloitte - Technology, Media & Telecommunications Predictions 2012
This marks the eleventh anniversary of Deloitte’s Predictions. What started in 2001 with ten predictions about mobile telephony has evolved and grown into one of Deloitte’s Technology, Media & Telecommunications group’s most anticipated research publications, covering all three converging industries. Launched in 46 countries, translated into 7 languages, downloaded and viewed in person and electronically by at least 27,000 people around the world, the 2011 Predictions set a high bar...that we hope to exceed in 2012.
Read more...AUT: World Internet Project December 2011
The third World Internet Project New Zealand survey was conducted in July–August 2011. The sample of 1255 New Zealanders were asked about their usage of and attitudes to the Internet. The latest findings are compared with the 2007 and 2009 surveys and the significant trends presented.
Read more...NZ Online Audience Weekly Updates - from Experian Hitwise
An overview of the latest key statistics on the New Zealand online audience. Read more...
Presentation: Online Shoppers in NZ - iabnz members only
This overview covers:
- Overview – NZ & AU
- Growth Drivers
- Graphs: Ever Purchased Online | Frequency | What are we Buying
- NZ vs Global
- Research before we Buy
- Retail Sites in NZ
- Consumer Purchase Life Cycle
TNS: Digital Life in NZ Nov 2011 (members only)
Global study (including 1,000 kiwi's) about the online behaviour of consumers (Nov 2011).
Some insights you will find in report:
- Based on share of daily media consumption, New Zealanders’ consumption of digital media for leisure purposes rivals that of TV
- At the total market level, New Zealanders spend most of their time online on entertainment and social interaction
- We can expect growth in Internet usage from mobiles and tablets given the extent to which NZ is behind other nations
- There is a role for brands to play in driving this growth given Internet usage from these devices in NZ is relatively unsophisticated
