resources
Key Stats and Trends
SlideShare: What the F**k is Social Media NOW?
NZ Experian Hitwise Industry Report - Business and Finance - Telecommunications
Experian Hitwise Industry Report - Business and Finance - Telecommunications (week ending 31/07/2010)
The Telecommunications category features both telecommunications providers and companies that manufacture, distribute or sell telephones and other telecommunications products. This category also includes the corporate websites of Business-to-Business telecommunications infrastructure companies Read more...
NZ Digital Overview for Newbies - IAB members Only
IAB members can download the presentation given by Amanda Wisniewski, Commercial Director, New Zealand, Online Division, The Nielsen Company at the IAB/PwC members only event on Tuesday 27 July 2010. Read more...
US Free Report: How Women are Shaping the Internet
Everyone from advertisers to content producers to agencies to non-profits to politicians and policy makers can benefit from understanding Web usage through a gender-specific lens. While some female behaviors are somewhat obvious, others are quite surprising. What we thought we knew about how moms, college girls, and retirees use the Web is constantly evolving. So if there is even a trace of a cultural anthropologist in you, and if you are curious about what can be learned by passively observing how women use the Web across the world, then read on. Read more...
NZ Experian Hitwise Industry Report - Entertainment - Television
Experian Hitwise Industry Report - Entertainment - Television (week ending 17/07/2010)
This category includes any websites related to TV, including the official websites of TV shows, television stations, ratings guides, program TV production companies and cable information. Read more...
US Free Report: Making Display Advertising the Engine for Automotive Growth
Some highlights from the report:
- On average, the three largest automakers spend an estimated $142 per car sold on online Display advertising
- Rich Media doubles Conversion Rate and nearly triples CTR
- Mobile banners are performing well for automotive, achieving a similar Conversion Rate to Expandable Banners and Polite Banners
- Automotive websites have the highest Conversion Rate for the automotive
vertical - Synched Ads increase Conversion Rate by 67%
- US automotive spending on online advertising is expected to grow by 20% annually, while new car sales are expected to grow by 7%
- In 2010, the automotive industry represents 6.1% of overall US online advertising
spending. - US automotive advertising spending is forecasted to grow by more than twofold
from $1.5 billion in 2009 to $3.9 billion in 2014.
Nielsen Economic Current Q2 2010: The State of the Global Consumer
July 2010: While global consumer confidence continues the slow but steady climb upward from the lows experienced in the first quarter of 2009, consumer spending is following a similar trajectory according to the latest Nielsen Economic Current. China, India and Brazil have realized gains in dollar and units sales in Q1 2010 in excess of 5% as the positive economic outlook across many of the emerging economies is materializing into increased spending. Read more...
UK: The IAB Search Marketing Barometer 2010
The IAB Search Marketing Barometer 2010, a new ‘state of the nation’ survey from the IAB, shows that search advertising is still not fully integrated into the marketing mix, with 99% of UK advertisers believing there is a greater opportunity to link it with the rest of their communications activity. Read more...
Free Report: US Search Engine Performance Report
In Q2 2010, the search marketing sector continued to bounce back, shrugging off a still uncertain economic environment. Year on Year (YoY) spend was up 24%, with a 9.7% increase in spend Quarter on Quarter (QoQ), partly due to a recovery in Cost Per Click (CPC) prices which rose across all of the major search engines. Overall, return on investment (ROI) in search was up 4% YoY and 10.6% higher than last quarter (Q1 2010). Search marketing growth continues to exceed the 2010 outlook of 10-15% due to increased consumer demand, which results in higher pricing as indicated by higher CPCs. Read more...
Free Report: Defining a Social Media Marketing Strategy
Defining a Social Media Marketing Strategy: Breathing new life into Corporate Marketing content and collateral
Utilising the social web for marketing a brand requires a paradigm shift of understanding and action on the part of the marketer. Consumers are demanding it. They have a full arsenal for blocking traditional marketing messages and are choosing not only how they receive their information, but what and who they trust in. Consumers can directly influence whether a brand is successful or not and the implication of this requires marketers to shift their focus to listening to consumers if they want their brand to be successful in this era of social change Read more...
