resources
Key Stats and Trends
2010 Digital Marketing Outlook
As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we’ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global job market that will inevitably be fueled by new and innovative business models. Digital will surely be at the core of this evolution Read more...
A Global Perspective on Paying for Content Online
Will consumers pay for online news and entertainment they now get for free?
Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. Indeed, when asked to focus on specific types of content, survey participants are more willing to at least consider paying for particular categories, especially if they have done so before. Read more...
A marketer’s guide to overcoming banner blindness
Article Highlights:
> There are now numerous experiments confirming the existence of banner blindness
> Even though banner ads are not consciously detected, they do involve the creation of long-term memory
> Banner ads that are mainly visual are fairly effective at influencing future response Read more...
ASIA PACIFIC Digital Marketing Yearbook 2009
The third Asia Digital Marketing Association (ADMA) Yearbook is now available free of charge. A handy insight into what's happening online in the Asia Pacific region Read more...
Digital Media Trends (Nielsen Online UK)
UK presentation by Alex Burmaster, Communications Director, UK & EMEA
6th March 2009 Read more...
Digital Outlook Report 09 (Razorfish)
A look at 2008 Digital Ad Spending by Razorfish™ Clients
By Sarah Baehr, Vice President, Media, New York and National Media Lead Read more...
Experian Hitwise Industry Report for ‘Business and Finance – Stocks and Shares
Experian Hitwise Industry Report for ‘Business and Finance – Stocks and Shares’ week ending 16/01/2010
The Stocks and Shares category includes any websites belonging to stock-broking firms or individual stockbrokers, or any sites offering online share-trading or related services. The category also includes sites which focus on stocks and shares. Read more...
Experian Hitwise New Zealand Industry Report for ‘Lifestyle – Fashion’
Experian Hitwise New Zealand Industry Report for ‘Lifestyle – Fashion’, week ending 20/02/2010
This category includes websites that spotlight the latest fashion trends in clothing, or particular labels Read more...
Experian Hitwise New Zealand Industry Report for Travel - Agencies
Experian Hitwise New Zealand Industry Report for ‘Travel - Agencies’, week ending 23/01/2010
This category contains websites that provide third-party bookings for travel services, such as package holidays, flights, and tours. Read more...
Experian Hitwise NZ Industry Report for Lifestyle - Weddings
Experian Hitwise NZ Industry Report for ‘Lifestyle - Weddings’, week ending 09/01/2010
This industry includes websites which focus on wedding preparation, clothing, ceremonies and the honeymoon Read more...
