resources
Key Stats and Trends
IABNZ presents…Online Advertising in 2012
IABNZ members only
Highlights
- End of 2010 Online was the #3 advertising channel by expenditure and share
- Increase share to 19% end of 2013
- NZ online spend to grow to NZD$398m by 2013
- NZ market forecast to grow faster than AU, Global and Asia/Pacific
- Growth drivers:
- Consumers
- Cross media efficiencies i.e TV + online
- Online video
- Social media
- Internet access from mobile devices
Deloitte - Technology, Media & Telecommunications Predictions 2012
This marks the eleventh anniversary of Deloitte’s Predictions. What started in 2001 with ten predictions about mobile telephony has evolved and grown into one of Deloitte’s Technology, Media & Telecommunications group’s most anticipated research publications, covering all three converging industries. Launched in 46 countries, translated into 7 languages, downloaded and viewed in person and electronically by at least 27,000 people around the world, the 2011 Predictions set a high bar...that we hope to exceed in 2012. Read more...
AUT: World Internet Project December 2011
The third World Internet Project New Zealand survey was conducted in July–August 2011. The sample of 1255 New Zealanders were asked about their usage of and attitudes to the Internet. The latest findings are compared with the 2007 and 2009 surveys and the significant trends presented.
NZ Online Audience Weekly Updates - from Experian Hitwise
An overview of the latest key statistics on the New Zealand online audience. Read more...
Presentation: Online Shoppers in NZ - iabnz members only
This overview covers:
- Overview – NZ & AU
- Growth Drivers
- Graphs: Ever Purchased Online | Frequency | What are we Buying
- NZ vs Global
- Research before we Buy
- Retail Sites in NZ
- Consumer Purchase Life Cycle
Presentation: Digital Life in NZ
Global study (including 1,000 kiwi's) about the online behaviour of consumers. 2011 results have just been released. Download pdf summary of NZ landscape. Read more...
Roy Morgan: Digital Natives Prez Oct 2011 (members only)
View a recent presentation by Pip Elliot, Roy Morgan that covers the online activities of the "digital native." IABNZ members only. Read more...
Infographic - The Digital World
Nice infograhic by phd using data as of March 2011. Doesn't include NZ but does include Australia, US & UK. Read more...
IAB AU: What Works - Online Retail Advertising
The results of the Retail Consumer Study and The Listerine Zero Online Study were explored, presenting insights into the motivation and decision making process of the consumer’s purchasing activity, as well as the type of online resources they use along the way. The Listerine Zero Online Case Study results was revealed for the first time, evaluating the effects of online advertising in the retail category in terms of reach, brand impact and impact on sales. Read more...
Asia Digital Marketing Yearbook 2011
This report covers: demographics, user behaviour, online ad spend figures, e-commerce, mobile and a case study for countries in the Asia Pacific region including little ole NZ. Read more...
