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Y!X Case study: Consumer PowerswitchSwitching On To Creative Retargeting
The Ministry of Consumer Affairs and Consumer NZ was to generate awareness of the Powerswitchwebsite over the winter months of 2010 and to increase site traffic against the corresponding period in previous years.
The best possible result for the client was to get consumers to move through the power plan. The media strategy to drive clicks to the site as the belief was held that once consumers had reached the site a large proportion would convert based on the comparison process.
Client: Consumer Powerswitch
Target Audience: Homeowners 20?49
Agency: MECGlobal
Brief
> Drive clicks to site
> Drive consumers to complete comparison process
Y!XSolution> Performance Marketing
> Creative Retargeting
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