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Yahoo!New Zealand case study: Tourism Australia There’s Nothing Like Australia
Client: Tourism Australia
Target Audience: Sophisticated Travellers 25-54
Agency: Carat
Brief: Branding
Y!NZ Solution: Channel Takeovers & Featured Travel Experience
The Campaign
- This brand campaign for Tourism Australia was about showcasing the vast and varied Australian experiences that visitors can have.
- The campaign set about to inspire users to engage with the ad placements / content and motivate them to have an experience of their own.
- The objectives were to create interest in Australia through high reach, impactful placements that tip people into market and to harvest this interest through richer, more engaging placements that elicit interactions and response.
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