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US Free Report: Making Display Advertising the Engine for Automotive Growth
Some highlights from the report:
- On average, the three largest automakers spend an estimated $142 per car sold on online Display advertising
- Rich Media doubles Conversion Rate and nearly triples CTR
- Mobile banners are performing well for automotive, achieving a similar Conversion Rate to Expandable Banners and Polite Banners
- Automotive websites have the highest Conversion Rate for the automotive
vertical - Synched Ads increase Conversion Rate by 67%
- US automotive spending on online advertising is expected to grow by 20% annually, while new car sales are expected to grow by 7%
- In 2010, the automotive industry represents 6.1% of overall US online advertising
spending. - US automotive advertising spending is forecasted to grow by more than twofold
from $1.5 billion in 2009 to $3.9 billion in 2014.
Download full report (pdf format)
