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TVNZ case study: BMW Ad Hover
In collaboration TVNZ and Draft FCB created the newest advertising opportunity for TVNZ Ondemand called Ad Hover. Ad Hover enriches the consumer experience by allowing them to navigate to more content.
RESULTS:
• 36% of viewers interacted with the ad
• Interactions had an average duration of 2mins
• Brand perceptions improved significantly reflecting the key attributes of the brand
• Almost 2% of viewers clicked through to the BMW website to find out more or locate a dealer
>>Download full case study (pdf)
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