resources
Top sites household income October 2008 (Nielsen Online)
Please click here to view the website ranking of the top ten channels in the Nielsen Online Market Intelligence NZ domestic traffic showing the sites that attract the highest percentage of people, with a household income greater than $100,000 per annum, for the month of October 2008*.
The rankings do not show which websites have the actual highest traffic numbers (ie total number of unique browsers) of this demographic, but instead show which websites have the highest percentage of their traffic consisting of people from households, with a combined income greater than $100,000, for the month of October. For example, cio.co.nz is the number one ranking because 60.1% of its unique browsers meet the demographic requirement, but their total number of matched unique browsers equals 2,796. computerworld.co.nz on the other hand, in 5th place, has 51.1% of its unique browsers that meet the demographic requirement but their total number of matched unique browsers equals 12,627.
