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Presentation: There’s no place like Wellington
IAB presents…Marketing Strategies & Insights into the NZ Tourism Industry - April 2011
View presentation by Sarah Meikle, General Manager of Marketing | Positively Wellington Tourism (PWT)
>> Where does digital fit within PWT's overall Communication & Marketing Strategy?
>> What do you do that's innovative in the digital space?
>> What's the biggest outtake/s that have been learnt - what tactics have worked well and what ones haven't?
>> Will PWT be spending more online over the next few years?
>> If you were speaking to another Marketing Director, what sole piece of advice would you give them in regards to running online campaigns?
