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Presentation: Competing Successfully in the NZ Car Rental Market
IAB presents…Marketing Strategies & Insights into the NZ Tourism Industry - April 2011
View presentation by Christian Destrieux, Sales & Marketing Manager | Avis Budget Group New Zealand
>> Where does digital fit within the Group's overall Communications & Marketing Strategy? How has this changed in the past 2 years? Is it fully integrated into the business as a whole?
>> Key learning’s: what’s the biggest outtake you’ve learnt over the last couple of years? What tactics have worked well? Which ones have failed?
>> How do the AVIS & Budget brands stand out from your competition?
>> What do you do that's innovative in the digital space?
>> Will you be spending more online over the next few years? If so, where will this budget come from?
